2009 December Archive - THE SOCIAL CMO

Larry Light, former CMO of McDonald’s ~ co…

Larry Light, former CMO of McDonald’s ~ correct term & description for today’s brand manager is really “Brand Editor.” http://ow.ly/NZy8

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A cmos dream team ~ fundamentally changing marketer organizations in response to the onset of the digital age. http://ow.ly/NZtv

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Tap into Your Super-Consumers ~ Listen to super-consumers & use insights to refine message, grow sales & margins http://ow.ly/NZhh

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Missed out on some of our @TheSocialCMO tweets? All are available & searchable on http://www.thesocialcmo.com #socialCMO

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How Real-Time Data Creates a More Comfortable World ~ Plus Other Things That Will Change the World for Marketers in 2010 http://ow.ly/NZFM

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Newsforce CMO Dana Todd, gives her take on great networking at the show & what she thinks about Google real time search http://ow.ly/NZCg

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Why It’s Time to Do Away With the Brand Manager ~ P&G, Unilever Among Those Embracing New Roles in Social Media Age http://ow.ly/NZuv

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Does social media success truly require transparency? http://ow.ly/NZmH #socialCMO

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HBR: Rethinking Marketing ~ changing strategy & structure across the organization & reinventing the marketing department http://ow.ly/NZfx

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