THE SOCIAL CMO

The Value of Visual Thinking in Social Business

Social Business Design is a holistic, comprehensive business architecture that helps an organization improve value exchange among constituents. The Social Business Design framework consists of four mutually exclusive, collectively exhaustive archetypes: * Ecosystem * Hivemind * Dynamic Signal * Metafilter. Every business contains these archetypes; however, the extent to which they are dynamic and socially calibrated can typically be improved. Social business design provides insight to help measure and manage these areas to produce improved and emergent outcomes.