THE SOCIAL CMO

Twitter Weekly Updates for 2009-12-21

• How Marketers Use Online Influencers to Boost Branding Efforts ~ Brands Like Kodak Taking Targeted Social-Media Approach http://ow.ly/O5PU #
• How Publishers Profit When Advertisers are Publishers ~ When social media enables advertisers to become online publishers http://ow.ly/O5JX #
• Marketers spend record amount on branded content ~ A Look at How Corporate America Invests in Branded Content http://ow.ly/O5Cl #
• RT @diego_s P&G’s Tide Brand Interacts with Consumers via Mobile -> http://bit.ly/43Vvn0 (via MobileMarketer.com ) #socialCMO #
• Harvard Business On Twitter & in Workplace, It's Power to the Connectors http://ow.ly/DyvP Create own personal tipping point! #socialCMO #
• Missed out on some of our @TheSocialCMO tweets? All are available & searchable on http://www.thesocialcmo.com #socialCMO #
• Two Different Kinds Of Indicators Of B2B Brand Success http://ow.ly/O3fZ #socialCMO #
• RT @mollycgaines 2010 The Year of Social Media ROI http://bit.ly/4nbJYs (via @socialmedia2day) #socialCMO #
• RT @hkotadia How to prevent your own “Eurostar moment” http://bit.ly/8Sx4jP #sCRM #PR #CMO #SM #
• @VenessaMiemis yes grasshopper! in reply to VenessaMiemis #
• Destination Marketing Organizations (DMOs) ~ Are You Going Beyond Relevancy…Really Taking the Lead? http://ow.ly/O1vF #
• WOW! All this RT love is too much! Cheers & Thanks! @ckburgess @emoticomma @Vanessa_Bright @mollybarbour @smmguide @ericfletcher @alysdrake #
• Eight cool social media infographics ~ Econsultancy Digital Marketers United http://ow.ly/O0jN #socialCMO #
• Crisis-hit Eurostar discovers social media users want more than marketing http://ow.ly/O0f9 #socialCMO #
• RT @LauraCosse Google, Microsoft Bing Deals Benefit Twitter http://bit.ly/88jKpa #socialCMO #
• Chief Marketing Officer (CMO) / Infusion Development / New York, NY http://ow.ly/NZRO #socialCMO #
• Chief Marketing Officer ~ Consumer products industry ~ $275k ~ Miami, Florida http://ow.ly/NZPB #
• The Five Steps of Brand Revitalization ~ Very few brands brought back to life revitalized & returned to minds of consumers http://ow.ly/NZLl #
• Peter Drucker and The Purpose of Marketing ~ The aim of marketing is to make selling superfluous http://ow.ly/NZJ2 #
• How Real-Time Data Creates a More Comfortable World ~ Plus Other Things That Will Change the World for Marketers in 2010 http://ow.ly/NZFM #
• Thanks for all your RTs!! @AnneDGallaher @DebWeinstein @jenbjoyce @kionsanders @CBurnsTCU @mycrowdca @diginomics Cheers! #socialCMO #
• Newsforce CMO Dana Todd, gives her take on great networking at the show & what she thinks about Google real time search http://ow.ly/NZCg #
• Larry Light, former CMO of McDonald’s ~ correct term & description for today’s brand manager is really “Brand Editor.” http://ow.ly/NZy8 #
• Why It's Time to Do Away With the Brand Manager ~ P&G, Unilever Among Those Embracing New Roles in Social Media Age http://ow.ly/NZuv #
• A cmos dream team ~ fundamentally changing marketer organizations in response to the onset of the digital age. http://ow.ly/NZtv #
• Does social media success truly require transparency? http://ow.ly/NZmH #socialCMO #
• Tap into Your Super-Consumers ~ Listen to super-consumers & use insights to refine message, grow sales & margins http://ow.ly/NZhh #
• HBR: Rethinking Marketing ~ changing strategy & structure across the organization & reinventing the marketing department http://ow.ly/NZfx #
• Missed out on some of our @TheSocialCMO tweets? All are available & searchable on http://www.thesocialcmo.com #socialCMO #
• Southwest Loses Its Social Media Guru, All Eyes on the Transition http://ow.ly/NYMI #socialCMO #
• RT @VenessaMiemis Building a social learning environment http://j.mp/7Bw10n via @web20classroom #
• Future of Social CRM, Social Network Effectiveness Depends on Understanding Communication Differences http://ow.ly/NPRX #
• The Future of the Social Web: In Five Eras http://ow.ly/NPI3 #socialCMO #
• Thanks for the Saturday RTS all! @mollycgaines @amber_design @AnneDGallaher @HKotadia @socialmedianew @TBMarketingBuzz @tedlsimon Cheers! #
• Excellent video of presentation ~ The Future of Social Media with Gerd Leonhard ~ PICNIC http://ow.ly/NJFa #socialCMO #
• Social Media Communities Shaping The Future of Business http://ow.ly/NJTw #socialCMO #
• The Future of Social Media with Gerd Leonhard ~ PICNIC http://ow.ly/NJFa #socialCMO #
• Negotiating Social Media Future with Stephen Fry ~ Praised be the tweet! http://ow.ly/NJuY #socialCMO #
• The Builders' Manifesto ~ This relationship isn't working out. Its time for us to explore other government opportunities. http://ow.ly/NJlN #
• When Is Anything Better Than Nothing? Or, Visionaries Vs. Rube Goldberg http://ow.ly/NJeD #socialCMO #
• The Key to Social Media Strategy Development for Crisis Communications? A Mind Map http://ow.ly/NJaq #socialCMO #
• Dev Spotlight: Small Society ~ responsible for a diverse range of iPhone apps: the Obama app, Whole Foods ~ Raven Zachary http://ow.ly/NITO #
• Mobile Agency Life: Leadership in a Quickly Shifting Landscape http://ow.ly/NILo #socialCMO #
• Social media & networking represent the new frontier & battlefield for politics with share of online voice & mind the new political capital! #
• Clarabridge/Harris Poll uses two sources of public opinion to gain deeper perspective on one of today’s important issues http://ow.ly/NI0B #
• RT @DebWeinstein Online Marketing Year in Review 2009 http://bit.ly/8FpTxZ by @InboundMarketer via @AdamSinger #socialCMO #
• RT @HKotadia Data Analytics, The New Marketing Engine http://dlvr.it/7fz #socialCMO #
• RT @johnfoleyjr "The 10 Customer Service Trends for 2010" – http://om.ly/dJBW #socialCMO #
• 9 Immutable Laws of Social Media Marketing http://ow.ly/NHnz #socialCMO #
• @mdirocco You should go for it! Will it include pictures of cupcakes? in reply to mdirocco #
• RT @TheSocialCHRO Social media is facilitating the emergence of learning organizations http://ow.ly/NGcQ #socialCHRO #
• RT @beyonce21bonita CMO 2.0 Conversation with Mark Gambill, CMO at CDW http://u.mavrev.com/s1qi #socialCMO #
• RT @NahumG RT @JohnFMoore: Communities, Best Buy Style: http://bit.ly/6s4pvA #social #ssc #crm #socialCMO #
• RT @SystemsThinker: A foil to shared services – systems thinking in IT and HR services in the public sector http://bit.ly/xvSxK #
• RT @VenessaMiemis A shift in information sharing: Faster, more intensive and direct http://bit.ly/5ow8HA via @participatory #
• Thinking in a Non Traditional Way About Organizations ~ systems theory has converged with study of organizational design. http://ow.ly/NARc #
• RT @MarketingAbouts: Social CRM interview with Lithium CMO Sanjay Dholakia (Part 2) | http://tinyurl.com/yb3vtat #socialCMO #
• Radical Listening: The Communications Pro of the Future – Part 2 http://ow.ly/NAuP #socialCMO #
• The Communications Pro of the Future (2010 Edition) Part 1 http://ow.ly/NAuy #socialCMO #
• Orchestrating Your Brand Strategy Thru Social Media ~ social media has an enormous impact on brand equity http://ow.ly/Nzcq #socialCMO #
• Social Media/Brand Specialist at Brocade Communications Systems (San Jose, CA) http://ow.ly/Nz4L #
• Social Brand Capital: The Loyalty Nucleus of Corporate Social Responsibility http://ow.ly/NyK7 #socialCMO #
• RT @GregMurph If you think relationships matter, social media matters. It gives a voice to your brand, reaching consumers when they need you #
• Trident Gum Turns Fan Tweets into Full-Page USA Today Ad http://ow.ly/NsGW #socialCMO #
• #FF @LAdvertising @ericfletcher @KentHuffman @tedrubin @JeffreyHayzlett @nigeldessau @flyingpoint @TroutLine @WareMalcombCMO @mshipley #
• RT @hkotadia: The Experience is the Brand http://bit.ly/6SjagM #sCRM #PR #CMO #SM #socialCMO #
• RT @TheCMOclub David Chapman, VP Mktg at Ritz Carlton to speak at NYC CMO CLUB Event on January 19th -CMOs come join us http://bit.ly/eZvnR #
• Tks Laura! #FF @LauraDuran @ericfletcher: Your #FollowFriday should include: @gojohnab @TomPick @VMaryAbraham @caldred @bostongarden #
• Thanks Eric! Add @ericfletcher too! Your #FollowFriday should include: @gojohnab @LauraDuran @TomPick @VMaryAbraham @caldred @bostongarden #
• #FF @terrymslobodian @HowellMarketing @advertisinglaw @ckburgess @btobbloggers @ericfletcher @jeremyvictor @AnneDGallaher @SocialNetDaily #
• #FF !! @HowellMarketing @advertisinglaw @ckburgess @btobbloggers @ericfletcher @jeremyvictor @AnneDGallaher @SocialNetDaily @jeffbullas #
• How to Convince a Company that Social Media is the Way to Go ~ need to help the company decision makers get past obstacles http://ow.ly/Nedm #
• Online Brand Protection A Step-by-Step Guide to Creating a Proactive Strategy ~ Four step online brand protection strategy http://ow.ly/Neai #
• RT @MediaPost Death By 1,000 Discounts marketers are turning to personalized digital coupons instead of brand-dampening http://bit.ly/6IE5Aw #
• RT @Steveology A futurist's view of the next big thing in social media | {grow} http://ow.ly/NaOy #socialCMO #
• Why Marketing Must Leverage an 'Artscience' Philosophy ~ Add a Data Analyst and Unlock a Vast Amount of Creativity http://ow.ly/N7EI #
• Brand Control to Major Tom: The New Rules of Brand Management http://ow.ly/N7tp #socialCMO #
• RT @ckburgess: Social Media Holy Grail | 7 rules for aggregating brand content -iMedia http://is.gd/5rfFn #socialCMO #
• RT @gregiszler The identities behind your brand = your future content @TechCrunch The Medium Is No Longer The Message http://bit.ly/4TCgT5 #
• RT @hkotadia Brand Advocacy and Social Media http://bit.ly/8HAwKL #socialmedia #sCRM #brand #WOM #PR #marketing #CMO #womma #socialCMO #
• RT @tedlsimon 5 things a CMO should know about brand protection (viaiMediaConnection) http://bit.ly/6Q9Sty Practical operational tips… #
• RT @VenessaMiemis The Five Cs of Social Media – Using a New Language http://bit.ly/7JwAyp by @gauravonomics via @SLermann ~ Great catch V! #
• RT @VenessaMiemis cool! – How to Add Retweet Buttons in Your PDF Documents http://bit.ly/JOXHQ via @vivek5 #
• RT @TVGbrandguy ~quote of the week was "If it doesn't look like, smell like, taste like or act like a community then it is not Social Media. #
• A futurist’s view of the “next big thing” in social media ~ {grow} interview with Venessa Miemis http://ow.ly/N2yO #
• RT @ariegoldshlager @DonPeppers Social media will transform self service into "crowd service" http://bit.ly/8I5UtC #socialCMO #
• 10 Rules forr Increasing Community Engagement ~ by Leah Betancourt on Mashable http://ow.ly/N16V #socialCMO #
• RT @BethDaniher RT @1day1brand: Interested in a job in social media? Lemme see your footprint! – http://ow.ly/KFFf #socialCMO #
• Why Mazda Shouldn’t Hire a Social Media Marketing Manager http://ow.ly/N0UR #socialCMO #
• @savageink Hey Matt Thanks for the RT! Found alot of great content to share with all today but you're right that's one of the best! Cheers! in reply to savageink #
• Understanding Social Media Using Sentiment Analysis ~ the true differentiator http://ow.ly/MTrO #socialCMO #
• Mountain Dew's DEWmocracy 2.0 Campaign Harnesses True Power of Social Media ~ Enables Consumers to Develop 3 New Beverages http://ow.ly/MT3a #
• Four Big Ideas Influencing Marketing in 2010 ~ PROMO ~ A Chief Marketer One-Stop http://ow.ly/MStO #
• How to Create Profitable Social Strategies Based on Your Brand’s Personality http://ow.ly/MSsb #socialCMO #
• 2 brands in the social media dark age ~ Best Buy and Wanted by Helena Rubenstein http://ow.ly/MRZ9 #socialCMO #
• The Social Media Ego Threat ~ Information hoarders are an endangered species. http://ow.ly/MRPr #
• It Pays to Listen: Avaya’s $250K Twitter Sale ~ Whatever you said, it’s on the company’s radar. http://ow.ly/MRgl #socialCMO #
• @jeffmello You're welcome Jeff! Good luck with the project! Cheers! in reply to jeffmello #
• All you Social Media CMOs out there, please follow & DM us to be added to our @TheSocialCMO/cmos1 twitter list #socialCMO #
• Why B2B companies should be using social media ~It’s about tar­get­ing the right few, not the undif­fer­en­ti­ated many http://ow.ly/M36B #
• Harvard Business On Twitter & in the Workplace, It's Power to the Connectors http://ow.ly/DyvP Create own personal tipping point! #socialCMO #
• Missed out on some of our @TheSocialCMO tweets? All are available and searchable on http://www.thesocialcmo.com #socialCMO #
• RT @mashable — 9 Tips for Enhancing Your Presentations with Social Media – http://bit.ly/6T7YjD #socialCMO #
• RT @martykoenig CMO/CFO Synergy: Creativity vs. The Bottom Line http://bit.ly/8YZTJs Social media is driving synergy across CXO roles! #
• Today’s CMO: New Vintage Or Old Wine In A New Bottle? http://ow.ly/Mxpi #socialCMO #
• RT @hkotadia End of Year Analysis: 2009 roundup and 2010 predictions http://bit.ly/6X4V3s #sCRM #PR #CMO #SM #socialCMO #
• RT @charleneli: CMO of Amex said "We tend to overvalue what we can measure, undervalue what we cannot". #socialmedia #socialCMO #
• RT @VenessaMiemis trend: visual info & storytelling – How Slideshare Can Help Your Business by @rohitbhargava – http://twurl.nl/tujl4l #
• RT @treypennington @DenVan What do you think? Are Vision Statements traps or treasures for your brand? Please comment: http://bit.ly/4Yjveg #
• BMO and TD onboard with carbon offset fund ~ $13 million invested in bid to become carbon neutral http://ow.ly/M8bN #
• Thanks for the RTs & #MM s! @ckburgess @KentHuffman @CHRISVOSS @scottmeldrum @howellmarketing @tedrubin @pjproctor @ChareeKlimek #
• @thebrandbuilder Run Forrest Run! in reply to thebrandbuilder #
• RT @billkobel White papers are still excellent tool to demo thought leadership. Here's "how to" piece on best practices http://tiny.cc/aKOii #
• RT @CHRISVOSS Review of TweetDeck LinkedIn Addition Check out this cool new feature http://bit.ly/6XNxr4 #LinkedIn #socialCMO #
• A Mmmmasssive #MarketerMonday to: @scottmeldrum @chrisvoss @HowellMarketing and @billymitchell1 come on in from wet & cold it's #MM !! #
• RT @JeffAshcroft What does a ton of CO2 look like? Average produced monthly by each citizen of the developed world! http://ow.ly/M6dw #COP15 #
• To the Czar of #MarketerMonday and with Special Honorary Recognition for his leadership @KentHuffman !! #
• RT @IvanCampuzano Story of my awesome twitter experience with one of followers "Coffee Anyone? The Power Of Twittering" http://bit.ly/1NMbe4 #
• Mmmmore #MarketerMonday Mustfollows! @ejsfowler @debweinstein @ckburgess @ChareeKlimek @aglicksman @katiebugtoronto @kenthuffman #MM Cheers! #
• RT @AlexisDias 10 Ways Blogging Will Simplify Your Marketing Program http://ow.ly/M39M #socialCMO #
• Why B2B companies should be using social media ~ It’s about tar­get­ing the right few, not the undif­fer­en­ti­ated many http://ow.ly/M36B #
• RT @Note_to_CMO New at Note to CMO: Costco, Coke – and Pepsi, the alternative girlfriend http://bit.ly/61mjYD #socialCMO #
• Protecting Corporate Brands One Keystroke at a Time ~ Enterprises spend great deal of time & money building brand identity http://ow.ly/M0oK #
• Nomination for best new retail concept not to open during a prolonged recession http://ow.ly/LZ6W #socialCMO #
• RT @ericalper NEW BLOG POST! "Is Michael Bay Victoria's Secret?" Read it @: http://conversationalcapital.com/category/authors_posts/ #
• Nowspeed and OneSource to Conduct Webinar: "How to Develop Social Media Content That Gets Results" http://ow.ly/LYMT #
• @ejsfowler Why did you get your new Macbook Pro? =) in reply to ejsfowler #
• Wow! Thanks for the RTs and #MM s @internetnooz @socialmedianew @ericfletcher @TomPick @mollycgaines @iCentera & Amy @HowellMarketing ! #
• Social Media The New Mass Media ~Interactive consumers will take lead in transforming multi-screen media landscape in 2010 http://ow.ly/LVfp #
• RT @BethHarte Social Media 2010: it's time to get boring http://bit.ly/8YBjjW Great post from @JackieHuba! #socialCMO So true! #
• RT @douglaswhite Social Media Marketing in Asia growing One Thousand Percent in 2009, learn more at http://www.prosperity-research.com #socialCMO #
• Marvelous #MarketerMonday to @TomPick @social2b @HowellMarketing @mollycgaines @tedrubin @BrienCaldwell @ChareeKlimek @ericfletcher #MM #
• International PR Master Class video ~ Build national & international media presence by understanding way journalists work http://ow.ly/LU1K #

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