THE SOCIAL CMO

Twitter Weekly Updates for 2009-12-27

• RT @HowellMarketing Chief Reputation Officer: Whose Job Is It, Anyway? http://cptlst.com/shwd /via @ForbesCMO ~ SM means larger role for PR? #
• RT @HumberPR Top ten most memorable social media moments of the past year – Sun-Sentinel http://bit.ly/7LLGrG #socialCMO (via @HKotadia) #
• The First Projector Phone ~ LG eXpo is the First 1GHz Phone in the US and has optional projector up to 8 feet! http://ow.ly/QdAW #
• All you Social Media CMOs out there, please follow & DM us to be added to the @TheSocialCMO/cmos1 twitter list #socialCMO #
• RT @JeffreyMerrihue @TheCMOclub Just added 2 new CMO Jobs & 1 new VP Field Marketing job in Jobs section CMO CLUB site http://bit.ly/12g38g #
• RT @jccarcamo CMO of the Year connects with consumers http://bit.ly/8LR1V2 #socialCMO #
• RT @alawine Constellation Brands strategy to change http://bit.ly/6OULkg #socialCMO #
• Assess Your Commitment to a “Culture of Customer Service” ~simply critical mass of attitudes/behaviors of people & groups http://ow.ly/Qdf7 #
• New Chart: 2010 Social Marketing Budgets Defy Economic Concerns ~ SM will benefit from significant increases in 2010 http://ow.ly/Qd7D #
• RT @ybeitollahi "2009 As Seen Through Twitter #Hashtags" – http://bit.ly/5pOV1m (via @Mashable @2morrowknight) #
• Brand loyalty … The construction or destruction by the service and price http://ow.ly/QcZC #socialCMO #
• People will forget what you said, people will forget what you did, but people will never forget how you made them feel. ~ Maya Angelou #
• Thanks for all the RTs! @davekerpen @mollybarbour @TBMarketingBuzz @NewCommGlobal @RonaldYau Cheers @TheSocialCMO #
• Argyle Executive Forum presents 2010 CMO Leadership Forum, taking place in New York. @ or DM @ECava for details http://bit.ly/yOWC7 #
• Seeing Customers as Partners in Invention ~ 3M, Pitney Bowes & Hershey engage customers to spawn innovation http://ow.ly/QcIw #
• RT @HowellMarketing 10 Twitter #Resolutions for 2010: http://post.ly/FUvR Awesome Amy! Keep me in mind when it comes to number 7! #
• Google Caffeine is Coming Soon! Are You and Your Website Ready? Changes that will impact SEO, Internet Mkting & Web design http://ow.ly/Q2LP #
• Google Caffeine Real Time Search Increases Value of Social Media ~ new surge in Social Media Marketing once fully launched http://ow.ly/Q2La #
• Argyle Executive Forum presents its 2010 CMO Leadership Forum, taking place in New York. http://bit.ly/yOWC7 #
• RT @KathrineQuinn How to Customize a Marketing Message Using Lifestyle Segmentation http://tinyurl.com/y9tkltt #
• WOW thanks for the RTs! @TBsocialmedia @BrandDynamite @tedrubin @jasonlcordova @treypennington @kbondi @karimacatherine @HowellMarketing #
• Four predictions about social media for the coming year ~ PR CORNER: Start 'talking' now http://ow.ly/PoPg #socialCMO #
• RT @HowellMarketing Are you ready for social search? It might just be the next big thing. http://bit.ly/7mZFtP /via @treypennington #
• RT @HowellMarketing Are you ready for social search? It might just be the next big thing. bit.ly/7mZFtP /via @treypennington #socialCMO #
• RT @MarkRaganCEO 2010 is the year Social Media gets serious, predicts Forrester Research. http://bit.ly/4ujH1m #
• 2009 Year in Review: Social networks come of age ~ San Francisco Chronicle http://ow.ly/P9eP #socialCMO #
• All you Social Media CMOs out there, please follow & DM us to be added to the @TheSocialCMO/cmos1 twitter list #socialCMO #
• Social CMO Profile @TedRubin a shining example of what it takes to be a vibrant & social media savvy CMO http://ow.ly/OL4j #
• Missed out on some of our @TheSocialCMO tweets? All available and can be searched on http://www.thesocialcmo.com #socialCMO #
• RT @BethDaniher @sidneyeve Pepsi's Big Gamble: Ditch Super Bowl 4 Socmed http://bit.ly/5pcX7j 1st year in 23 w no Pepsi Super Bowl ad… wow #
• 10 Things Changing Marketing In 2010 ~ So, in no particular order, here comes 2010! http://ow.ly/PKlx #socialCMO #
• Social Media Implications For Brands In 2010 ~Social media mktng to finally transition from “nice to have” to “must have” http://ow.ly/P2zq #
• Will Twitter Be The Operating System Of McLuhan's Electric Age? http://ow.ly/PVWR #
• Read the first of our Social CMO Profiles! – Ted Rubin of e.l.f. cosmetics http://ow.ly/OL4j #socialCMO #
• Behind the Beachcomber: An Insiders Look at MINI’s Latest Concept http://ow.ly/PUQC #
• Thanks for the retweet love! @mollybarbour @shannonevans @NewCommGlobal @Vanessa_Bright Cheers! #
• SM in 61 words ~U can buy attention(advertising) U can beg media attn(PR) U can bug people 4 attn(sales) or U can earn it! http://ow.ly/PScL #
• SM mkting in 61 words ~ U can buy attention(advertising) U can beg media attention(PR) U can bug people 4 attention(sales) http://ow.ly/PScL #
• Twitter Faceoff: Old Versus New Style Retweets ~ More than double preferred old style RTS (just like @TheSocialCMO) ! http://ow.ly/PS9D #
• 10 Things Changing Marketing In 2010 ~ So, in no particular order, here comes 2010! http://ow.ly/PKlx #socialCMO #
• Merry Christmas tweeps! @TheSocialCMO 1001 tweets on being Social for the CMO today and tomorrow! Cheers! http://www.thesocialcmo.com #
• Merry Christmas to all our tweeps wherever you are and however you celebrate! All the best for a safe and happy holiday season! Cheers! #
• Social Media Implications For Brands In 2010 ~ Social media mktng to finally transition from “nice to have” to “must have” http://ow.ly/P2zq #
• Read our first Social CMO Profile! – Ted Rubin of e.l.f. cosmetics http://ow.ly/OL4j #socialCMO #
• Quote 4 CMOs hoping Social Media is a fad "If you don't like change, you're going to like irrelevance even less." General Eric Shinseki #
• 2009 Year in Review: Social networks come of age ~ San Francisco Chronicle http://ow.ly/P9eP #socialCMO #
• Check here if you missed out on any of our @TheSocialCMO tweets All are available and searchable on http://www.thesocialcmo.com #socialCMO #
• RT @raonhanh HTC Sense Debuts on HTC Hero – Part II- HTC’s CMO, John Wang, takes you on a tour of HTC Sense… http://bit.ly/7lNJZb #
• RT @JohnFMoore: My latest, Early data from my #Social and #CRM Planning Survey: http://bit.ly/5CGQcd #cmo #cio #
• Merry Christmas to all my tweeps wherever you are and however you celebrate! All the best for a safe and happy holiday season! Cheers! #
• @tedrubin You're very welcome Ted! All the very best to you and yours for the Holiday Season! Cheers! in reply to tedrubin #
• Social CMO Profile @TedRubin a shining example of what it takes to be a vibrant & social media savvy CMO http://ow.ly/OL4j #
• Missed out on some of our @TheSocialCMO tweets? All are available and can be searched on http://www.thesocialcmo.com #socialCMO #
• All you Social Media CMOs out there, please follow & DM us to be added to our @TheSocialCMO/cmos1 twitter list #socialCMO #
• Thanks for the Xmas Eve RTs! @TroutLine @Vanessa_Bright @socialmedianew @diginomics @SuccessForLife @smmguide @NewCommGlobal Cheers! #
• Smart Thinking About Social Media ~ If you’re wondering where social media is leading online marketers in 2010 http://ow.ly/PrLu #
• RT @DebWeinstein Women will RULE #socialmedia & Other Predictions for 2010: http://tiny.cc/RIxEE @amydempsey via @TBsocialmedia @maxgladwell #
• Merry Christmas Eve to all my tweeps wherever you are & however you celebrate! All the best for a safe and happy holiday season! Cheers! #
• Elements Of a Social Media Calendar ~ Do you have an example of a social media calendar you can share? http://ow.ly/Pqxo #
• Four predictions about social media for the coming year ~ PR CORNER: Start 'talking' now http://ow.ly/PoPg #socialCMO #
• RT @JohnFMoore: Has Adidas gone crazy or just brilliant? They are launching augmented reality shoes: http://bit.ly/5QssJX #socialCMO #
• Fusing Social Networking with Advertising ~ great example of PR intersecting ever so creatively with advertising http://ow.ly/Paql #
• No Facebook at Work? No Thank You! Teens Expect Access to Social Networks On-The-Job: Junior Achievement/Deloitte Poll http://ow.ly/Pai4 #
• Social CMO Profile @TedRubin an example of what it takes to be a vibrant & social media savvy CMO http://ow.ly/OL4j #
• Social networking changing the way people travel ~replacing expert recommendations with targeted information from networks http://ow.ly/Pa8F #
• Social Media in the Arab World, Snowball heading to Democracy http://ow.ly/Pa5a #
• "It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." – Charles Darwin #
• Harvard Business On Twitter & in the Workplace, It's Power to Connectors http://ow.ly/DyvP Create own personal tipping point ! #socialCMO #
• All you Social Media CMOs out there, please follow & DM us to be added to our @TheSocialCMO/cmos1 twitter list #socialCMO #
• Social Media & The Impact on Corporate Governance ~ mediabadger http://ow.ly/P9PM #
• YouTube Is the Top Social Media Innovation of the Decade http://ow.ly/P9Ai #socialCMO #
• Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campaign ~ Christina Warren @Mashable http://ow.ly/P9yV #
• Videoblogging as ‘a life-altering experience’ http://ow.ly/P9ux #socialCMO #
• Year in Review: Social networks come of age ~ San Francisco Chronicle http://ow.ly/P9eP #socialCMO #
• Quote for CMOs hoping Social Media is a fad "If you don't like change, you're going to like irrelevance even less." General Eric Shinseki #
• The Changing Face Of Social Media Marketing ~ Six Pixels of Seperation http://ow.ly/P97p #socialCMO #
• RT @BrandNinja @ChrisCrandell Very Funny! Why social media fundamentally changes 'contract' between customer & brands http://bit.ly/49GgnC #
• Retweets coming from all directions! Thanks to~ @Monster_WORKS @MPFOGARTY @KokoChgo @RonaldYau @mktgbyDM @JDFriend1 @HowellMarketing @akosto #
• petition @pepsi to Free @mrBeanStalker, stop consumer brand discrimination with Twitter followers http://act.ly/1hq RT to sign #actly #
• RT @BrunoFans NCR Corp Names Bravman CMO, VP Of Corporate Development (NCR) http://bit.ly/5wnCFL #
• RT @BryantAvey AdAge CMO: Want to Innovate? Then Create a Rich, Holistic Brand Experience http://bit.ly/58rDdo #socialCMO #
• Thanks for all the RTs! @mollybarbour @DebWeinstein @HowellMarketing @akosto @vampyrse @JDFriend1 @mktgbyDM @RonaldYau Much Appreciated! #
• Social Media Implications For Brands In 2010 ~Social media mkting to finally transition from “nice to have” to “must have” http://ow.ly/P2zq #
• RT @lizkmiller: Up next from the CMO Council: A hard look at custmer engagement through loyalty programs. Early Jan: http://www.loyaltyleaders.org #
• Read our first Social CMO Profile! – Ted Rubin of e.l.f. cosmetics http://ow.ly/OL4j #socialCMO #
• RT @MarkRaganCEO 2010 is the year Social Media get serious, predicts Forrester Research. http://bit.ly/4ujH1m #
• RT @Heartbeats_Int: New Study: The Sound of Ice (How music enhances brand experience) http://www.heartbeats.fm/pdf/icebar_study_2009.pdf #
• RT @deirdrereid: RT @danschawbel: StudentBrandingBlog/ Promote Your Brand via Professional Associations http://bit.ly/4G8emU #
• RT @johnfoleyjr: The best CMO is a CEO who believes in Marketing. (psssst Ta Dah!) – http://om.ly/dOko @DerrickDaye @thecmoclub #
• Social CMO Profile @TedRubin an example of what it takes to be a vibrant and social media savvy CMO http://ow.ly/OL4j #
• Just published our first Social CMO Profile! http://ow.ly/OL4j Any other Social CMOs out there with a story to tell? Just DM or @ msg me #
• How Does Social Media Help Deliver On Zappos’s 10 Core Company Values? http://ow.ly/ONZ8 #socialCMO #
• Social CMO Profile @TedRubin an example of what it takes to be a vibrant and social media savvy CMO http://ow.ly/OL4j #
• RT @BrandNinja Don't Get Lazy: Brands kill word-of-mouth by not introducing new topics & not working hard to connect http://su.pr/2vSNZ3 #
• Video: Sergio Zyman Former CMO of Coca-Cola ~ Selling more stuff to more people more often for more money more efficiently http://ow.ly/ONGm #
• Canadian companies need to do more to develop brands such as RIM or risk becoming irrelevant in a global economy http://ow.ly/ONE8 #
• Forbes' CMO Of The Year: Hyundai Motor's Joel Ewanick http://ow.ly/ONwQ #socialCMO #
• Rajan Kohli is Wipro's new CMO ~ The Economic Times http://ow.ly/ONrq #socialCMO #
• Thanks for the RTs on our Social CMO profile of @TedRubin ! @KentHuffman @ckburgess @HowellMarketing @ninabarnard @ericfletcher Cheers! #
• The CMO Club Lets You In On Their Social Media Thinking from Marketing Pilgrim http://ow.ly/ONhK #socialCMO #
• RT @SteinRogan 75% of CMOs say they would attach sales goals to their social media spend. New Bazaarvoice poll. http://ow.ly/OMC7 #socialCMO #
• RT @m3lolicious Check this video out~my CMO ~ Miguel Bernas (Matchmovegames.com) on Channel NewsAsia http://ow.ly/ONcs #socialCMO #
• RT @davekerpen OMG! Facebook Responsible For 20 Percent Of Divorces: http://bit.ly/7LSZX5 Now I know why I quit FB! =) #
• Let's all Wave Goodbye to 2009 with this Google Wave demonstration from whirledinteractive! http://ow.ly/OLt6 #socialCMO #
• Just published our first Social CMO Profile! – Ted Rubin of e.l.f. cosmetics http://ow.ly/OL4j #socialCMO #
• RT @racheloconnell RT @Paisano: Facebook has more eyeballs but Twitter users click many more links! The numbers are in. http://bit.ly/7YjZNW #
• Social CMO Profile – Ted Rubin of e.l.f. cosmetics http://ow.ly/OL4j #socialCMO #
• Just putting finishing touches on our first Social CMO Profile! Any other Social CMOs out there with a story to tell? Just DM or @ msg me #
• Branding and Brand Power – The Porsche Case http://ow.ly/OJmX #socialCMO #
• Video Is The Most Effective Form Of Rich Media According To Reality Digital http://ow.ly/OJjs #socialCMO #
• RT @DebWeinstein More than a Logo: Seth Godin Defines #Brand ~ http://bit.ly/7pARX3 @ThisIsSethsBlog #pr #marketing #socialCMO #
• RT @steveplunkett: "The CMO Role in Curtailing Black-Market Counterfeits"( http://twitthis.com/mu242m ) #socialCMO #
• RT @LyndaBauer: RT @jglass8: agrees that a CMO is really a Chief Growth Officer. http://bit.ly/6KZkVy #socialCMO #
• RT @BethLudwick: #advertising #brand Hyundai CMO is praised for responsive recession marketing http://ow.ly/16ciF1 #socialCMO #
• RT @scoreconsulting: CMO Leadership and Corporate Growth http://ow.ly/OvRy #socialCMO #
• If you missed out on some of our @TheSocialCMO tweets, all are available and searchable on http://www.thesocialcmo.com #socialCMO #
• Element 21 Increases Its Consumer Technology Awareness Campaign Through Social Media Channels http://ow.ly/OAlL #
• All you Social Media CMOs out there, please follow & DM us to be added to our @TheSocialCMO/cmos1 twitter list #socialCMO #
• RT @nmlteam Measuring Social Media Marketing – New Marketing Labs Blog http://bit.ly/8Zfbst (via @RobertCollins) #
• Missed out on some of our @TheSocialCMO tweets? All are available for you and searchable on http://www.thesocialcmo.com #socialCMO #
• "It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." – Charles Darwin #
• All you Social Media CMOs out there, please follow & DM us to be added to our @TheSocialCMO/cmos1 twitter list #socialCMO #
• RT @paulbarron #sbosm What does ambient data mean for the future of social networking? http://ow.ly/16c5Gb #socialCMO #
• @ckburgess Well then there's always time for one more…. you're very welcome Cheryl! Hope you have an excellent evening!! Cheers! in reply to ckburgess #
• @jeffmello Thanks for your support Jeff! 2nd choice for keyword tweet blocking might be "MLM" …. Any other votes out there? in reply to jeffmello #
• Need an experienced Chief Media/Marketing/Branding Officer for a new company with a dynamic new (in production) product http://ow.ly/Opin #
• One more #MarketerMonday !! Follow @ckburgess @sauerscomm @HowellMarketing @debweinstein @annedgallaher @alysdrake @kenthuffman Thanks all! #
• Is wondering when Twitter will give users ability to filter out tweets with keywords they don't want to see? 1st vote for "teeth whitening" #
• The Corporate Library ~Chief Marketing Officer must leverage company's high quality of data, technology, IP & human talent http://ow.ly/Op1X #
• What an opportunity! Former AIG seeks new Chief Marketing Officer of American General Life Companies http://ow.ly/OoYa #
• RT @BrandNinja @GabeElliott Local Use of #SocMed ~Use online to leverage offline & offline to make online more rewarding http://su.pr/2BvEOx #
• Communications Director ~ Look out, this could be a wild ride ~
  With offices in Austin, New York & San Francisco http://ow.ly/OoN2 #
• Who Owns Social Media? Unfortunately as we reach SM heyday in 2010 collaboration still more awkward than we like to admit http://ow.ly/OoHQ #
• Are you using virtual events & if so, what is your experience with them? SAP, Infoprint Solutions, Xerox & Truow Nutrition http://ow.ly/OoxT #
• Close-Up with Al Maag, chief communications officer, Avnet Inc. http://ow.ly/Oor4 #socialCMO #
• Doner Chairman-CEO Alan Kalter leaving agency ~ Alan Kalter, announced plans to leave the company after 43 years. http://ow.ly/OolT #
• 2010: The Year Marketing Dies…(Subtitled) Or at Least Marketing as We Know It! http://ow.ly/OofY #socialCMO #
• $19,500 Video and Print contest for Pause to Support a Cause | Zooppa.com http://ow.ly/Oob0 #socialCMO #
• Morgan Stanley drinks the Apple Kool-Aid ~ The investment bank has seen the future and it looks a lot like the iPhone http://ow.ly/Oo5K #
• Spice gets Microsoft's Unnikrishnan Nair as CMO ~ In CMO role, Nair will be responsible for all Product & Brand Management http://ow.ly/Oo3d #
• Present & Future of Direct Digital Marketing ~Direct digital mktng grew in 2009 & mkt conditions forecast big year in 2010 http://ow.ly/OnUP #
• RT @CMO_Council Top Consumer Goods Spending Trends http://tinyurl.com/ybhbq79 #socialCMO #
• Thanks for RTS & Mentions All! @DebWeinstein @ckburgess @AnneDGallaher @HowellMarketing @alysdrake @b2bspecialist @mktgbyDM @ColetteCote #MM #
• How to Survive the Thankless CMO Job ~ Rob Enderle ~ Unfiltered Opinion ~
  The real truth about technology & IT http://ow.ly/OlhI #
• RT @RestaurantNewz: COO and CMO resign/let go at Dennys: http://bit.ly/6AAZC9 #
• RT @miraleonard: “Optimize today, build tomorrow” – universal growth lessons from the CMO of GE: http://ping.fm/nZMPa #
• RT @mindysabella: Elateral to sponsor the Argyle CMO Summit in NYC on January 14th. Come and meet us! #socialCMO #
• RT @jasonbreed Looking forward to #socialmedia chat w/ @thebrandbuilder Topic: Advanced Social Media ROI http://bit.ly/7L2Znt Tues noon EST #
• RT @tomadams: Interesting post from Novell CMO about the decision companies make to tie their brand to a celebrity. http://bit.ly/5WKlr8 #
• America is Now the Most Admired Country Globally – Jumping to Top of the 2009 Anholt-GfK Roper Nation Brands Index http://ow.ly/OiCi #
• RT @blodger Useful connection for sponsorships & social media. Cause Marketng Connecting Over a Cup of Coffee & Online http://ow.ly/Oiwo #
• RT @citymindful: Join the AMA Jan 20th for a special CMO roundtable – Marketing 2010: What CMOs are Saying http://bit.ly/5eBtAT #
• RT @mashable 9 Great Document Collaboration Tools for Teams – http://bit.ly/5xVFBq #socialCMO #
• RT @ColetteCote: Forbes: On the Record With MasterCard #CMO Larry Flanagan http://bit.ly/70aVrv #brand #socialCMO #
• RT @deiben13: smart article The Downside Of Behavioral Targeting http://ow.ly/OhJk #socialCMO #
• Make the most of #MarketerMonday follow @Mandy_Vavrinak @sidneyeve @DannyBrown @ericalper @ejsfowler @brandMIND @KloudSocial @gleonhard #
• #MarketerMonday to Marketing Greats! @ckburgess @btobbloggers @HowellMarketing @billymitchell1 @jeremyvictor @MikeDrake @kenthuffman #
• No mistaking these #MarketerMonday "musts" @HowellMarketing @ericfletcher @PAdamsNY @TroutLine @taragotwalt @ChrisCrandell @AnneDGallaher #
• #MarketerMonday ! @howellmarketing @tedrubin @nflavie @HKotadia @Mgandon @diego_s @NewCommGlobal @SuccessForLife @kbondi @davidhughan #MM #
• RT Thanks! @VenessaMiemis @mbjorn @nflavie @smmguide @HKotadia @Mgandon @diego_s @NewCommGlobal @SuccessForLife @kbondi @davidhughan Cheers! #
• RT @davidhughan Nice to see some thoughts on changing the publishing model Making The Economist social http://bit.ly/59WjxZ @socialmedia2day #
• RT @jasonlcordova: Interesting article on CMO position at big companies my thoughts at http://www.jasonlcordova.com article at http://bit.ly/4PPGQt #
• RT @MarketingJobNY: Hiring a Chief Marketing Officer (CMO) – $365k USD at Global Executive Associates (New York, NY) http://bit.ly/7j3y7j #

Powered by Twitter Tools