RT @urielac Wharton presents a 10 page case …
RT @urielac Wharton presents a 10 page case on brand management by Larry Light, who was MCD’s CMO at the time: http://ow.ly/TbTg
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RT @urielac Wharton presents a 10 page case on brand management by Larry Light, who was MCD’s CMO at the time: http://ow.ly/TbTg