RT @EricaGlasier: @Note_t…
RT @EricaGlasier: @Note_to_CMO @TheSocialCMO Simplicity conveys the nuanced brand far better than the previous specificity & looks gorge …
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RT @EricaGlasier: @Note_to_CMO @TheSocialCMO Simplicity conveys the nuanced brand far better than the previous specificity & looks gorge …
read more...RT @Note_to_CMO: Look at a very nuanced brand like Starbucks dumbing down its logo + making it look “simple.” Mistake. #mmchat
read more...Q6: It seems you’re arguing for more complexity – where many brands are striving for simplicity. How do you reconcile this? #MMchat
read more...Q4: How much “tension” is right? When is “too much tension” too much? Can we expect this much attention from customers? #MMchat
read more...Q3: How does a brand develop solid brand tension? And how does social play into this idea of brand tension? #MMchat
read more...RT @Note_to_CMO: @loiscreamer Interestingly, brand tension often comes from authenticity (cultural DNA) and expertise (functional chops) …
read more...OK, now we’ll open up the #MMchat for your questions! Stephen Denny @Note_to_CMO will answer as many as he can in the time remaining! GO!
read more...RT @Grit08: A5 Brands will have to develop new approaches building sustainability and conscience into everything they Do #mmchat
read more...RT @Note_to_CMO: Brand tension is the interplay betw 2 seemingly disparate brand elements that together create a more nuanced brand imag …
read more...RT @Note_to_CMO: What are those 2 – 3 defining pts of your brand? How do they interact? Where’s yr “interestingness”? #mmchat
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