THE SOCIAL CMO

Twitter Weekly Updates for 2009-12-06

• Tell me and I'll forget; show me and I may remember; involve me and I'll understand. ~ Chinese proverb ~ reason SM power continues to grow #
• RT @BrandNinja Allen is great one of my profs at USC @allenweiss 10 Commandments for Effective Online Social Networking http://bit.ly/8M7qEv #
• The Value of Visual Thinking in Social Business http://ow.ly/JpUK #socialCMO #
• Social media facilitates quick response advertising supply chain http://ow.ly/JbFq #socialCMO #
• Let me be first to say happy #MarketerMonday to @HowellMarketing @DebWeinstein @treypennington @a_odea @SteveAkinsSEO @rlavigne42 #socialCMO #
• Blue Spoon Consulting Publishes Generic Design for Marketing Ecosystems http://ow.ly/Jpmh Free download #socialCMO #
• Marketing magic: the business of Christmas markets http://ow.ly/Jpku #socialCMO #
• Harnessing The Mobile Marketing Power Of The Twitter 360 iPhone App http://ow.ly/Jphu #socialCMO #
• RT @Jason_Dandridge Social media spurs new product development http://bit.ly/5mdLq7 #socialCMO #
• The Social Media Marketing Mix (The 4 P’s) People, Platform, Participation & Promotion http://ow.ly/JopD #socialCMO #
• RFID: Sales + Marketing @ the Edge ~ How to connect with the real world through social media ~ Jeff Ashcroft http://ow.ly/Joai #
• RT @ejsfowler Community managers are the new brand managers; will brand managers just become supply chain managers now? Brands: hire wisely. #
• RT @tbahd1 "The advertisement is the most truthful part of a newspaper." Thomas Jefferson #socialCMO #
• CMOs Discuss The CMO CLUB ~ Short videos of CMOs in the club discussing the value to them. http://ow.ly/Jnoy #socialCMO #
• RT @a_odea @InterbrandNY Some of best brands in world started out as a single thought, I like those that are born on napkins @CareerSystem #
• Measuring Social Media Marketing ~ Chris Brogan community and social media http://ow.ly/Jn2N #socialCMO #
• RT @alicam "Before I speak, I have something important to say." – Groucho Marx #socialCMO #
• Charles Dickens’, A Christmas Carol, with a social media twist. By Jim Nail, CMO, TNS Cymfony. http://ow.ly/JmGy #
• Cultures and Communities Online ~ Netnography: Doing Ethnographic Research Online ~ Book excerpt from Robert Kozinets http://ow.ly/JmsF #
• CEOs, How to Take Responsibility for Marketing Effectiveness http://ow.ly/JmiE #socialCMO #
• There's even a list of all the CMO lists on @Listorious ! http://ow.ly/Jm5e #socialCMO #
• Business Week Article On Social Media Misses The Point http://ow.ly/JlTL #socialCMO #
• @Vanessa_Bright I think there is an argument for using either term, but if you listen to the video it requires all aspects to work together in reply to Vanessa_Bright #
• @Vanessa_Bright Just to clarify are you referring to Just In Time context driven ads? in reply to Vanessa_Bright #
• Social media facilitates quick response advertising supply chain http://ow.ly/JbFq #socialCMO #
• @stephfierman The notes are actually there if you click Notes tab & scroll down, but they are sparse for slides like this, will try for more in reply to stephfierman #
• @a_odea Thanks for the RT Amy! When I read this article I had flashbacks to the old movie The Red Balloon! http://ow.ly/JfsW in reply to a_odea #
• Welcome to the world of agile social marketing! http://ow.ly/JbFq #socialCMO #
• Welcome to the world of agile social marketing http://ow.ly/JbFq Social media facilitates quick response advertising supply chain #socialCMO #
• @goldinpr A great one Xmas party last night and was still able to win my squash match this morning! in reply to goldinpr #
• RT @goldinpr MIT wins social networking balloon contest – $44,000…love this story! http://bit.ly/85HUhp #
• Welcome to the world of agile marketing! http://ow.ly/JbFq Social media facilitates the quick response advertising supply chain #socialCMO #
• Welcome to the world of agile marketing! http://ow.ly/JbFq #socialCMO #
• Welcome to the world of agile advertising! http://ow.ly/JbFq #socialCMO #
• Our @TheSocialCMO/CMOs list looks so much better when viewed on Listorious! http://ow.ly/Jc06 #socialCMO #
• RT @SallyFalkow Twitter is officially 'word of the year' http://bit.ly/64z8Fe #socialCMO #
• Welcome to the world of agile advertising! http://ow.ly/JbFq Social media facilitates the quick response advertising supply chain #socialCMO #
• RT @sorayad Personal News I'm leaving the best news org in the world @nytimes to join a savvy NYC start up A bittersweet move More details.. #
• CEO Makes Radical Shift to Real Time Social Marketing http://ow.ly/JaP5 Welcome to the world of agile advertising! #socialCMO #
• Social Media Brain Dump for CEO ~ A quick ppt for the CEO of a large internal business http://ow.ly/JaFf Excellent stuff! #
• RT @rayvandenbel Interview with @TedRubin, CMO of e.l.f. cosmetics: Interview with the Chief Marketing Officer http://url4.eu/rAz9 #
• RT @jensmccabe Dr. Geoffrey Rutledge, former Chief Information Officer at Wellsphere, moves over to Epocrates as CMO #socialCMO #
• Thanks for mentions & RTs All! @elizabrooks @SPennington10 @tedrubin @sarasgraham @BrandNinja @mlperryny & Amy Oakley @HowellMarketing ! #
• Inc 500 Succeeding With Social Media http://ow.ly/IW6a #socialCMO #
• All you Social Media CMOs out there, please follow and DM us to be added to our @TheSocialCMO/cmos1 twitter list #socialCMO #
• RT @BasilMaloney How to do social media marketing in heavily regulated industries http://om.ly/cmse #socialCMO #
• How To Manage, Measure And Monitor Twitter ~ Jeff Bullas http://ow.ly/IVEn #socialCMO #
• RT @brandpartners "Social media's like a snowball rolling down a hill, picking up speed." Jeff Antaya, Plante Moran CMO #socialCMO #
• RT @JeffAshcroft Using Twitter to Tame Your Supply Chain ~ Michael Singer ~ Internet Evolution http://ow.ly/IVnN Others have seen the light! #
• RT @linkedin_jobs Executive VP – CMO at Kenzer Corp. Client – Greater Charlotte, NC Area #in #jobs http://bit.ly/7JB07L #socialCMO #
• Harvard Business On Twitter & in the Workplace, It's Power to the Connectors http://ow.ly/DyvP Create own personal tipping point! #socialCMO #
• Maidenform Brands Names Lucille DeHart as CMO http://ow.ly/IKMC #socialCMO #
• CMOs are faced with a diverse range of specialized disciplines in which they are forced to be knowledgeable. ~ Wikipedia http://ow.ly/IKJs #
• More than any other senior executive, the CMO must influence peers in order to achieve their own goals http://ow.ly/IKFl #socialCMO #
• All you Social Media CMOs out there, please follow and DM us to be added to our @TheSocialCMO/cmos1 twitter list #socialCMO #
• Engagement Marketing: The Communications Pro of the Future ~ Radical Listening, Social Influence, and Perpetual Beta http://ow.ly/IK5G #
• RT @HowellMarketing Fred Smith Shares Views on Jobs Growth at 'Jobs Summit': Frederick W. Smith,.. http://bit.ly/55RrrO /via @FedExNews #
• Thanks for the #FF s and RT s @MichelleCon @MJMudd @savyagency @ericfletcher @HowellMarketing @StrategicGrowth @sauerscomm @smmguide #
• From #MarketerMonday to #FollowFriday here are some of the best!! @HowellMarketing @ckburgess @tedrubin @JamesBtoB @KentHuffman @sauerscomm #
• RT @BrandNinja @BRANDPACKAGING @russhmeyer We lost some good ones this year – 10 brands that will be gone in 2010 http://tinyurl.com/yfbyd4f #
• From MC ~ Marketing Charts ~ Top 10 Viral Videos – November 2009 http://ow.ly/IH4t #socialCMO #
• RT @ddcronkh GM keeps cleaning house. Lutz out as CMO. http://bit.ly/6iVnpD #
• Power of social media partnerships ~ Relationship with niche audiences online 2nd step in successful, innovative campaign http://ow.ly/IpMz #
• RT @JohnFMoore My latest, Personal Social CRM from Gist, Time to Get Excited: http://bit.ly/7LucZC #crm #scrm #cio #cmo #
• RT @HowellMarketing Blogger guidelines? New FTC rules: summarized http://www.Howell-marketing.com. Every #CMO needs to know. (RT @coopertjon TY!) #
• Video: Verizon CMO John Stratton on 'Map' War With AT&T http://ow.ly/I2rT #socialCMO #
• Social Media Marketers Declare Success ~ Uptake continues http://ow.ly/I2pJ #socialCMO #
• RT @kellens Government Surveillance Of Social Networks Challenged http://bit.ly/84WbfI #
• Misguided Focus on Brand & User Experience~encourage behavioral change & explicitly shape culture in positive& lasting way http://ow.ly/I2kB #
• DOD social-media policy still in limbo ~ Well-constructed approach key to digital-era federal operations http://ow.ly/I2iP #
• Two Startups Try Helping Companies Make Their Online Communities More Mobile http://ow.ly/I27G #socialCMO #
• Will Your Business Survive the Communications Revolution? ~ We stand at a transition point in business http://ow.ly/I24O #
• Mashable’s Guide to Jobs in Social Media Marketing http://ow.ly/I1Zs #
• RT @EvolutionRCC: Aeroplan's social media strategy takes flight. @Marketing_Mag http://bit.ly/5WJWe3 #aeroplan #aircanada #travel #socialcmo #
• How do you incorporate social channels as part of an integrated marketing, communications, & service platform? http://ow.ly/I1QH #socialCMO #
• What To Watch In 2010: Social TV ~ Social networking and TV will work together http://ow.ly/I1Io #socialCMO #
• RT @kathyoreilly Monster's CMO embraces Social Media- How Social Media is helping the Monster Campaign: http://twurl.nl/rp60hr #socialCMO #
• Winning with Social Media at Your Company: A Letter to the CEO http://ow.ly/I1uo #
• Close-up with Wes Wasson, Sr VP-CMO, Citrix Online who have embraced social media ~Think GoToMyPC~GoToMeeting & GoToAssist http://ow.ly/I1rp #
• RT @HowellMarketing Just finished speaking on social media to 50 lawyers & it was fun! Frightened some & inspired others! Lots of interest! #
• RT @CMO_com #CMO.com Exclusive Q&A: Havas CEO/mktg. director Anthony Rhind on the issues facing modern CMOs. http://bit.ly/7drF2z #socialCMO #
• "Only those who will risk going too far can possibly find out how far one can go." T.S. Eliot #
• RT @VAinparadise SocialNetDaily Study shows women dominate on "Social networks" http://ow.ly/HvHl #
• RT @HowellMarketing Media: FTC new guidelines in SM effective today: Howell Marketing mention in USAToday online http://bit.ly/8LDWRW #
• RT @smmguide RT @daghansimsek: 10 Tips to Integrating #Social #Media with #Marketing http://bit.ly/8MTc4j #socialCMO #
• RT @BryantAvey AdAge CMO: Despite the Unemployment Rate, Marketing Job-Site Monster Is No Simple Task http://bit.ly/5gH0SJ #
• RT @AlexisDias Hilarious! "Gorilla" style street advertising, brought to you by @funnyordie http://ow.ly/HCj5 #socialCMO #
• RT @michaelleander Take the #CMO Trends 2010 Survey and get free #marketing trends report: http://bit.ly/4Yt8JR #
• RT @joelrubinson: marketers dial up multicultural marketing. Coke CMO notes 51% of teens in America are multicultural http://bit.ly/8gGUbm #
• Why Customer Centricity Is More Than a Marketing Trend ~ Implications Should Reach Deep Into Marketing Organization http://ow.ly/Hnf3 #
• iPhone Apps Put Brands in Hands http://ow.ly/Hnbk What app could be created to highlight your brand? #socialCMO #
• RT @HowellMarketing Top 10 reasons consumers will shop online: http://bit.ly/kent761 /via @KentHuffman #socialCMO #
• RT @HKotadia Excellent Collection of Case Studies on Social Media Marketing http://bit.ly/7PgwZX #socialmedia #sCRM #PR #brand #socialCMO #
• Forbes.com Video ~ On The Record: Bank of America's Claire Huang talks online rebranding of Merrill Lynch http://ow.ly/Hn4X #socialCMO #
• Socialized Media: The Powerful Effects of Online Brand Interaction http://ow.ly/Hn3V #socialCMO #
• CMO Advice: What to look for when choosing a Social Media or Digital agency? http://ow.ly/Hn2p #socialCMO #
• How Social Networks Helped Black Friday http://ow.ly/HmRY Excellent read from @KristenNicole2 via Everything PR #socialCMO #
• RT @desaraev Cool CMO of the day @AaronStrout on Twitter http://ow.ly/EL2c strong network, great blog http://ow.ly/EL2d #socialCMO #
• RT @arjenvdakker News study: social networkers love watching video / CMO should take care on how to promote content http://bit.ly/59cOCV #
• RT @EBCToday Announcing Tim Sanders, former CMO at Yahoo & author of Love is the Killer App + Saving the World at Work, as Dec 15th speaker! #
• Social Media and Online PR Report ~ Must read report from Econsultancy & bigmouthmedia http://ow.ly/HjAj #
• At the extremes with social media in the UK http://ow.ly/HjuE Comments on Social Media and Online PR Report #socialCMO #
• RT @adsteve CMO-for-hire @elizabrooks on contaminating conversations: http://bit.ly/7oXUuu Social advertisers should speak to customers! #
• RT @mbertoldi @mackcollier going to interview CMO of a big company about social media… Any ideas for questions I should add to the list? #
• RT @amber_design Great Read: The Twitter Effect On Blogging by @ScottWilliams http://bit.ly/6OFT90 (RT @mayhemstudios) #
• RT @NBHD_America Great op-ed by CMO Tom Edwards featured in iMedia Conxn, "4 ways to flaunt your brand's social media http://fb.me/3ivKCcD #
• More #MM Tks to @Parteigefluster @treypennington @johnfoleyjr @KentHuffman & last but of course never least Amy @HowellMarketing #socialCMO #
• Tks for #MM s @AnneDGallaher @bostongarden @LAdvertising @gilbertdirect @ericfletcher @NaomiTrower and especially today to @ckburgess !! #
• RT @anne_bain Social media still misunderstood by brands – Marketing Magazine http://bit.ly/69xo2m http://ff.im/-ceB2S #socialCMO #
• Despite regulations, social media stays hot even with new protocols from the FTC http://ow.ly/HiN2 #socialCMO #
• RT @CMO_com Please share! For each new #CMO.com newsletter sub, we donate $20 to Toys For Tots! Up to $25K. http://bit.ly/6iMQ97 #CCC #
• RT @hkotadia Disappointing: Social Media use by Australia's Best Brands http://bit.ly/85LjXi #socialmedia #sCRM #PR #CMO #socialCMO #brand #
• RT @SavvyAuntie RT @AaronStrout tell @JCPenney CMO to get on Twitter. He's social / web 2.0 kinda guy. We want to hearfrom him! #socialCMO #
• @AnneDGallaher THX! #MM @HowellMarketing #marketersmonday @AnneDGallaher @KentHuffman @coopertjon @sueyoungmedia @treypennington @ckburgess #
• @NaomiTrower @HowellMarketing: Good #marketersmonday! @piersoncci @AnneDGallaher @KentHuffman @coopertjon @sueyoungmedia @treypennington #
• @kenthuffman #MarketerMonday (marketing pros): @GilbertDirect, @YasminBendror, @BostonGarden, @howellmarketing , @A_Fuqua, @Rapport_Mktg #
• @gilbertdirect @KentHuffman: #MarketersMonday (marketing pros): @GilbertDirect, @YasminBendror, @BostonGarden, @A_Fuqua, @Rapport_Mktg #
• Good #marketersmonday ! @HowellMarketing @AnneDGallaher, @KentHuffman, @coopertjon, @sueyoungmedia, @treypennington, @ckburgess #
• Many #MarketersMonday mandarins meet & mingle with @TheSocialCMO & followers through The Social CMO LinkedIn Group http://ow.ly/GTCQ #
• Midnight means it's #MarketersMonday ! @AmyDelaine @JamesB2B @HowellMarketing @ADObjects @Reward_Mall @tedrubin @PRSoapbox #MM #socialCMO #
• 500 CMOs on @TheSocialCMO s Twitter list! Starting new one @TheSocialCMO/cmos1 @ or DM cos there's more than 500 of u out there! #socialCMO #
• @AmyDelaine Please follow and DM me some details on how to get etc. and which you think is best!! Cheers! in reply to AmyDelaine #
• @AmyDelaine Hi Amy, thanks! Do you have any really cool prints of orchids? I'd like to get one for my mother for Xmas she's nuts about them! in reply to AmyDelaine #
• @KentHuffman Yes Kent, only 58 minutes to go! But it's already #MarketerMonday in Europe and even in Newfoundland! Cheers! #socialCMO in reply to KentHuffman #
• RT @rdille Social Media Today | Twitter's Intelligent; Welcome to Web 3.0 http://bit.ly/8x80CU #socialCMO #
• Community Engine aims to connect companies with the growing phenomenon of social networking http://ow.ly/GZgD #socialCMO #
• RT @AndreIvanchuk @ConversationAge: The value of reputation http://ow.ly/GZbd #socialCMO #
• @JamesB2B Thanks James!! And I'm sure the 2,000 ceiling will just be a speed bump to an active tweep like you! Cheers! in reply to JamesB2B #
• RT @carr2n Goodbye to Some of All That: http://bit.ly/5GDCun My column for monday, elegy w/a dash of sunrise. #socialCMO #
• The Media Equation:The Fall and Rise of Media… by David Carr NY Times http://ow.ly/GYUb #socialCMO #
• RT @GayleKesten #CMO.com-CC: You're just a click away from making the holidays a hit for kids in need! http://bit.ly/6iMQ97 #socialCMO #
• RT @SalesDudes Tuesday morning morale boost: Persistence will wear down most hardened ad buyer or CMO~Dazzle their ear off until they break! #
• RT @HowellMarketing My latest blog post: Why I love Paul Gillin's "secrets" of SM Marketing http://bit.ly/64X0sa ~ NJ Amy! #
• The “Duh!” Factor in Social Media Success: A Review of Paul Gillin’s “Secrets of Social Media Marketing” http://bit.ly/64X0sa #socialCMO #
• 7 ways social media is in fashion ~ sOCial sunday tracks Social Media because it’s real business http://ow.ly/GXln #
• RT @dnChand RT @alokcanon: It was great receiving best CMO award 2009 from Global CMO Council USA #socialCMO #
• RT @adsteve CMO-for-hire @elizabrooks on contaminating conv http://bit.ly/7oXUuu Social advertisers should speak to customers when spoken to #
• 500 CMOs on @TheSocialCMO s Twitter list! Starting new one @TheSocialCMO/cmos1 Cos there's more than 500 of u out there! #socialCMO #
• Interact with The Social CMO and followers through The Social CMO LinkedIn Group http://ow.ly/GTCQ #
• Some Changes Afoot ~ Brand elevation through social media & social business http://ow.ly/GSLk #socialCMO #
• Social Media Convergence is on the Way http://ow.ly/GRth #socialCMO #
• RT @GeorgeDearing Here's a list of social media conferences from @johncass (http://bit.ly/4psJNN) [thanks @AaronStrout] #socmed #socialCMO #
• Your thoughts on waving so far ~ Google reports results of initial user survey on Google Wave http://ow.ly/GOd3 #
• RT @CMOsOnTheMove Jeffrey Schumacher joined Sports Authority, Englewood, Colo. as Chief Marketing Officer http://bit.ly/5rAkmQ #
• 10 Questions to Get Started with Social Media Marketing http://ow.ly/GO1D #socialCMO #
• Buying, Selling and Twittering All the Way ~ NY Times article validates positive customer service impacts of social media http://ow.ly/GNV0 #
• 84% (16 out of 19) of Social Network sites studied have more female than male users http://ow.ly/GNL5 #socialCMO #
• Thanks for the Sunday morning RTs! @HowellMarketing @SetYourSails @JamesB2B @InspiredConverg @nflavie @ckburgess #socialCMO #
• RT @justinlevy Some interesting stats on male/female usage on social networks from @pingdom http://bit.ly/8eO5dR #socialCMO #
• RT @TheCMOclub Groundswell Award Winner – Symantec (Norton) interview on WOM that Works with Rob Fuggetta (Zuberance) http://bit.ly/12g38g #
• RT @TheCMOclub Added 5 new CMO jobs in Pharma, CPG, Security throughout US this morning on CMO CLUB site for members http://bit.ly/12g38g #
• Pro Bono Work May Pay Off for Idled Ad Hands http://ow.ly/GNdW #socialCMO #
• Behind Closed Doors: What's On The Mind Of Chief Marketing Officers? http://ow.ly/GN7H #socialCMO #
• RT @johnwernz @cmoexec Marketing Needs a CMO Why It's Time to Restore Marketing's Credibility by Driving Growth http://ow.ly/BYQc #socialCMO #
• RT @tmj_buf_jobs Univera Healthcare is Hiring: VP, CMO Western Region (Buffalo, NY) http://bit.ly/3YPuSx #Jobs #TweetMyJOBS #socialCMO #
• Market research social media ~ for niche technology companies & market research it can be just as valuable http://ow.ly/GyFl #socialCMO #
• CMO or aspiring Chief Marketing Officers follow to share power of #socmed in brand, PR, advertising & coffee.. the medium is the messages… #
• @dbinkowski Yes this bathroom scale tweets alot too so maybe there's an entry level intern spot… http://ow.ly/Gwl9 in reply to dbinkowski #
• Video glimpse into Procter & Gambles marketing strategy. CMO Survey's Christine Moorman interviews Marc Pritchard, GMO P&G http://ow.ly/Gw1R #
• What Will Bend Social Media? Innovation Bends Intentions in the “marketplace of conversations" http://ow.ly/GvTb #socialCMO #
• RT @DonnaAntoniadis Caboodles Rolls Out Social Media Campaign For New Product Launch « – http://shar.es/aKzCg #socialCMO #
• RT @CBurnsTCU Bad social media at its finest ~This CMO is silly to think the fans will stick around & engage the brand. http://bit.ly/8ek9UV #
• RT @amaatlanta Check out AMA's guest blog post from Jo Ann Herold, former VP of Marketing and CMO for HoneyBaked Ham: http://ow.ly/t0EE #
• RT @parislemon In The Age Of Realtime, Twitter Is Walter Cronkite http://ff.im/-c7chx #
• RT @CMOsOnTheMove The Sun Products Corporation appoints Bob Waldron Chief Marketing Officer http://bit.ly/4OAtGE #socialCMO #
• RT @adrianboustead Chief Marketing Officer …http://p.gs/6y3sq Cellular business in South Africa #socialCMO #
• RT @tmj_chi_adv Sears Holdings is Hiring: Business Unit Chief Marketing Officer (Hoffman Estates, IL) http://bit.ly/2lJZqU #Jobs #socialCMO #
• Toronto Corporate Video Reel – The Biz Media http://ow.ly/Gu06 commercial but with ideas #socialCMO #
• Thanks for the retweets @ChareeKlimek @JMTroyer @ericfletcher @JohnFMoore (nod) Now time for me to recoffee! #socialCMO #
• RT @teammktgreport The Cubs hire new CMO & he's from the USOC. Perfect as long as Cubs don't want World Series bid http://shar.es/aiKZz #
• RT @dbinkowski "I want to hire that person because they really use Twitter a lot" – words never spoken by a CMO#socialCMO #
• @agoramedia You're very welcome! And I think maybe I just did! =) Cheers! in reply to agoramedia #
• RT @TheCMOclub Mike Hogan, CMO GameStop to share insights on how responding to changing video game buying patterns Dec 2 – Dallas #socialCMO #
• RT @audioconnell Game Changer"Changing fundamentally from being TV commercial producers to content developers" Coke CMO http://ping.fm/18zTX #
• RT @wvshrk I think I'd like the CMO position at Acme Rocket-Powered Products, Inc." based in Fairfield, NJ (beep-beep)! #socialCMO #
• RT @drrahnyfc "I am preoccupied with prestige, position & the praise of people." Was that the best tweet by a PhD/CMO ever, or what? #dgame #
• Will 2010 be good for social media? Here are a few random things I thought were worth sharing ~ Rosh Sillars http://ow.ly/GtMF #socialCMO #
• RT @NewBirdHelp Diane Stafford: Take care with social media postings http://bit.ly/51yMVa #socialCMO #
• RT @CMOJournal: New Research Shows Increasing Frequency of the CMO Role http://tinyurl.com/yfpmyue #socialCMO #
• RT @leobalbi Today's role of CMO is to lose control of its company story & let consumers take a place on constructing image/brand #socialCMO #
• RT @chuckaluckaloo is fascinated that the CMO role turns over every 24 months on average. #socialCMO #
• RT @ANAInsights CMOs from General Mills, ConAgra, Best Buy & Fidelity discussed the role of the CMO in this roundtable http://bit.ly/8S6dDU #
• RT @TheCMOclub Congrats to CMO CLUB member Rob Leibowitz for new role head of marketing Pet Foods for Del Monte Foods http://bit.ly/12g38g #
• Awesome promo that let's users win stuff by tagging photos of IKEA rooms on Facebook. http://ow.ly/GtAg #socialCMO #
• 50 Postulates of Digital Social Ubiquity ~ Social Media has many layers http://ow.ly/Gty6 #socialCMO #
• Twankers, Rock Stars & Gurus – Authenticity In A World of Exploding Egos http://ow.ly/Gtvm #socialCMO #
• RT @minnesocial You can argue with me on this one, but coffee powers most social media participation – not branding or revenue #socialCMO #
• RT @agoramedia Check out the iStrategy 2010 – Social Media event, great quality conference with excellent speakers! http://ping.fm/z2oTn #
• Great catch Gilbert! RT @gilbertdirect 50 must read direct marketing tips of 2009 from All about ROI Mag http://bit.ly/4ZFL7e #socialCMO #
• RT @SeanDonahoe Interesting: Why Social Media Marketing Is Overrated : Ritu B. Pant http://bit.ly/4YczCe #socialCMO #
• The Reality of Social Media Marketing http://ow.ly/GjHL #socialCMO #
• RT @bdionline Grateful 2 confirm Michael Mendenhall CMO, HP keynote 4 #BDI NYC 1/13 Social Integration event http://bit.ly/65zVBn #socialCMO #
• RT @hkotadia Excellent Wiki of Social Media Monitoring Solutions http://bit.ly/4Z6bwf #sCRM #measure #socialmedia #socialCMO #PR #MR #CMO #
• RT @CariSchauer Chief Marketing Officer (CMO) in India | Social Media Job Wire http://bit.ly/4XR16c #
• RT @hkotadia Social CRM – What can you learn from Early Adopters http://bit.ly/5iMHqH #sCRM #socialCMO #CRM #CMO #PR #
• RT @GautamGhosh: RT @nishiths: 4/5 CMOs allocate less than 10% of their budgets to experimenting through social media – The CMO Club #
• Corporate Social Learning Tools ~ which social learning tools are available and fit-for-purpose for corporate use http://ow.ly/G4VR #
• Social Media in the Context of Corporate Real Estate http://ow.ly/G4TZ #socialCMO #
• Many businesses still failing to embrace social media http://ow.ly/G4QY #socialCMO #
• RT @susiecheng Retailers add tweets, pals to advertising http://bit.ly/7GNSju #Retailers #Advertising #socialCMO #
• GAP: Xmas Cheer Factory Campaign http://ow.ly/G3Wt Cheer on those special someone's on your list!! #socialCMO #
• Social Media: Over-Hyped Or Under-Used? Fresh BusinessThinking http://ow.ly/G3TH #socialCMO #
• Just told my friend Amy @HowellMarketing No one has all the answers… the secret is to keep asking questions!! #socialCMO #
• Get Real Business Results From Social Media ~ Develop a social media marketing strategy that actually brings in revenue http://ow.ly/G3M8 #
• The Social Media Revolution ~ Need some real insight into the the Social Media revolution? http://ow.ly/G3GM #socialCMO #
• RT @morganwesterman RT @mashable What Are You Thankful For in Social Media? http://bit.ly/5rVRaT #socialCMO #
• RT @Edentity Stop by our booth at nextMEDIA and we'll chat about content management for web, mobile and social media #
• How B2B Social Media Campaigns are Like Thanksgiving Dinner http://ow.ly/G3vq #socialCMO #
• Hotel Group Launches Innovative Social Media Marketing Strategy http://ow.ly/G3qA #socialCMO #
• RT @RoozbehRokni RT @mitchjoel: Social Media marketing using Facebook. Ikea did something very interesting: http://bit.ly/8mkEH0 #socialCMO #
• RT @joejohnson1984 Retailers use social networking to replace paper ads http://bit.ly/5AlZEG #socialCMO #
• RT @PatriciaKujtan RT @kaphoen: Marketing with Social Media Syndication http://bit.ly/LHU0o #socialCMO #
• RT @aaronstrout @dickssportcmo FYI, your breed are hard to find. I've got four of you (social CMO's) for big companies. Looking for 6 more #
• RT @Lot @Aleksandr_Orlov you are an example in microsoft cmo social media presentation in amsterdam right now #socialCMO #
• RT @businesshelper1 Chief Marketing Officer (CMO) in India | Social Media Job Wire http://bit.ly/66aPbs #socialCMO #
• RT @BBYFlowerMound @adage What Best Buy Learned About Service as Marketing & Empowering Employees http://ow.ly/FfjE #socialCMO #
• RT @Lot alex dale cmo microsoft on social media: #eurobest : younger equals more social http://moby.to/p293za #socialCMO #
• @WareMalcombCMO Our Happy Thanksgiving was a month ago! But please save me some leftovers =) Cheers! in reply to WareMalcombCMO #
• RT @anillahg @awsamuel: @digitalsista When Social Technologies Become AntiSocial – Twitter at confs: http://bit.ly/73LN6O #social#CMO #
• RT @Kodak_DE @markrock: Sounds like a nice chap @audioBoo – interview with @jeffreyhayzlett CMO & VP Kodak http://boo.fm/b77710 #socialCMO #
• RT @maryleesachs RT @JeffreyMerrihue Jon Landau (Titanic/Avatar) to headline Mofilm/GSM/140 conf with CMO Club in Barcelona February 15 -16 #
• RT @killervZoro2222 About to do another CMO 2.0 Conv with Mark Gambill, CMO at CDW ( http://bit.ly/b2bnF ) – join us if you can at 11amET .. #
• RT @BayAreaJobsMkt Communications Manager – Worldwide Channels – TechProse – SJ, CA: Channels, CMO, Corp Communications http://url4.eu/pZfu #
• RT @twitomation00 CMO.com on Marketing Evolution – Marketing with Meaning http://bit.ly/5K0uAN #socialCMO #
• RT @thestrategyweb News study: social networkers love watching video – CMO should take care on how to promote content – http://bit.ly/59cOCV #
• Reach Matters – Even In Social Media ~ Social Media Today http://ow.ly/FJy6 #socialCMO #
• RT @WareMalcombCMO Grateful for my loving, supportive family. Have a Happy Thanksgiving! #socialCMO Hope you all have a great one Ruth! #
• Can You Really Outsource A Social Media Strategy? http://ow.ly/FJrU From StayOnSearch #socialCMO #
• Companies Engaging in Social Media Have Higher Financial Performance http://ow.ly/FJpG #socialCMO #
• Putting an ear to social media ground ~ Listening to what consumers saying online can help tailor marketing campaigns http://ow.ly/FJlh #
• RT @tedrubin RT @TheCMOclub CMO CLUB webinar on CMOs plans for Social Media in 2010 being set up for Dec 15 at 2 pm est – more to follow #
• RT @CMO_com on #CMO.com: Turns out the Golden Rule also applies to social media marketing. http://bit.ly/7eHfGp #socialCMO #
• RT @brandpr interesting article on CMO's & Social Media… when will Corporate get it? Probably when they get swallowed up by those that do. #
• Will tweet for Food! #
• Thanks for the Thanksgiving Retweets @ckburgess @Clagett @jwillie and the one & only Amy @HowellMarketing ! #
• RT @EvansMediaGroup Social Network Marketing – The Importance of Branding Yourself by Using http://bit.ly/6Ic8we #socialCMO #
• RT @diego_s Ad Age's Power " Top 150" Ranking of Marketing Blogs – http://bit.ly/7llvNh #socialCMO #
• HAPPY THANKSGIVING! Top Ten Social Media Turkeys in 2009 http://ow.ly/FpD6 #socialCMO #
• RT @PeterKim It’s Time To Clobber Social Media (And Get Down To Business) « via @armano/@dachisgroup http://bit.ly/7lbIcG #socialCMO #
• BigAdda receives CMO Council Brand Leadership Award http://ow.ly/Fpo0 #socialCMO #
• RT @brainrider The 25 Funniest Vintage Tech Ads – PC World http://ow.ly/FphH #socialCMO #
• ad:tech Asia blog ~ Pepsi China CMO: Understanding Consumers is Very Important http://ow.ly/Fpkh #socialCMO #
• Creating link bait: 7 tips for social media http://ow.ly/FphJ #socialCMO #
• Video: Marketing Obsessions w/Kevin Lee ~ Wenda Harris Millard on CMO SM Mistakes http://ow.ly/FpbZ #socialCMO #
• RT @SBoSM Promote social media channels through signage: http://bit.ly/8nSAlI #socialCMO #
• Social media & networking represent the new frontier & battlefield for politics with share of online voice & mind new political capital ! #
• Happy Thanksgiving & welcome all to new Dempublican Party ~ Vote Winfrey / Dobbs 2012 ~ America unite! #
• Discovered the secret for Oprah & Lou Dobbs resignations… New 2012 Presidential ticket ~ Winfrey / Dobbs 2012 One party fits all! #
• Making a splash after the crash ~ Financial firms are aggressively going after minds & wallets with new campaigns http://ow.ly/FoRd #
• RT @JeffAshcroft @DianeBoivie: Dell Greening Its Supply Chain With Bamboo: http://bit.ly/2d3Jsl First the case, now the packing materials.. #
• RT @Love_Scott Hey CMO's… Worried about integrating social media into your marketing without making it a "Distraction?" http://is.gd/52HBK #
• RT @JohnFMoore How Dell uses #Social Conversations to Generate Revenue: http://bit.ly/7fn9uD (thx @StefanieAtDell) #cmo #socialCMO #
• RT @aaronstrout Looking list of top 10 social CMO's (of Fortune 500 co's) I know @BestBuyCMO & @JeffreyHayzlett make list. Who else? #10CMOs #
• 500 CMOs on @TheSocialCMO s Twitter list! Starting new one @TheSocialCMO/cmos1 Cos there's more than 500 of u out there! @ /DM to be listed! #
• RT @Heather04 #womma estimating $1MM spend on WOM by brands in next year…hmm, need to talk to accounting! #socialCMO #
• @BrandNinja Yes looks like they're really into social media special sauce =) ~excellent presentation by Heather Oldani @Heather04 #socialCMO in reply to BrandNinja #
• McDonald’s Social Media Marketing Strategy http://ow.ly/F5yW #socialCMO #
• RT @NatalieStahl Making Social Media a Tool, Not a Distraction http://bit.ly/8RHofx via @mashable #socialCMO #
• My final #MarketerMonday for Nov 23 #MM @a_odea @jeremyvictor @MarisaCorser @AlexisDias & last but certainly not least! Amy @HowellMarketing #
• If you want to be a hero well just follow me…. ~ John Lennon #
• From @EricFletcher The Thrill of the Chase vs. Drudgery of Dialogue http://ow.ly/F3WO #socialCMO #
• RT @AlexisDias Big Brands Making Improvements Based On What Customers Say Online http://ow.ly/F3pG #socialCMO #
• Slideshare ~ Elephant in the Room: Social Media ROI – WEB 2.0 NYC http://ow.ly/F3RM #socialCMO #
• American Express gets social to help small businesses http://ow.ly/F3OO #socialCMO #
• Digital Influence Mapping Project ~ Headlines from the 2009 Word of Mouth Marketing Association Summit Part 2 http://ow.ly/F3FX #socialCMO #
• Stop Campaigning and Start Conversing ~ break out of campaign thinking & begin embracing conversation thinking http://ow.ly/F3qj #socialCMO #
• Social Media Grows Across China ~Nearly 2/3s Chinese officials say #socmed China's most influential communications channel http://ow.ly/F3kQ #
• Video ~ NetApp's Jay Kidd: From CTO to CMO ~ Harnessing the power of cultural success http://ow.ly/F3f9 #
• 3 Steps for Effectively Using Social Media For PR ~ why it is so important comm professionals leverage digital channels. http://ow.ly/F3ah #
• Massive #MarketerMonday @Mysticle @a_odea @mikefixs @sauerscomm @ckburgess @allanschoenberg @ericfletcher @maverickdigital @MegFlyn @dberney #
• Mmmaking the most of #MarketersMonday #MM Follow @HowellMarketing @KentHuffman @ericfletcher @ckburgess @LAdvertising @TomPick @MelCarson #
• Like it or not, #socmed becoming business necessity ~ What you don't spend in dollars, you will spend in sweat equity. http://ow.ly/F2Ln #
• RT @HowellMarketing – 7 things that will surprise you most about Twitter http://bit.ly/kent748 (by @JeremyVictor) (cont) http://tl.gd/11i4g #
• RT @TomPick Socialnomics~Social Media ROI or #SocMed Measuremnt? http://twurl.nl/hbapdm More on challenges of #socmed ROI metrics #socialCMO #
• RT @socialcity Social Impact Survey Finds 88% of Nonprofits Experimenting with Social Media: http://bit.ly/5b0O3F #socialCMO #
• Wal-Mart CMO Defends Private-Label Brand Expansion – Advertising Age – Video http://ow.ly/EVvg #socialCMO #
• A Friend’s Tweet Could Be an Ad ~ But the bigger opportunity may be in matching advertisers with so-called influencers http://ow.ly/EViL #
• The Worst Social Media Mistake ~ The value of social media is you can learn from other people's mistakes. http://ow.ly/EUgS #socialCMO #
• Marketing Tactics vs. Social Media Strategy ~ Marketing Tactics without a Strategy is Like Doing Nothing at All http://ow.ly/ETV8 #socialCMO #
• Marketing Needs a CMO ~ Why It's Time to Restore Marketings Credibility by Driving Growth http://ow.ly/ETRl #socialCMO #
• Mmmmake it a great #MarketerMonday ! @TedRubin @gilbertdirect @MarisaCorser @Nichole_Kelly @TomPick @JosephBarbieri @kathyswanson #socialCMO #
• RT @DBlumenthal Branding, meet social media – social media, meet branding http://ow.ly/ESEf ~ Great stuff Dannielle! Cheers! #socialCMO #
• RT @darbydarnit CMOClub Hill & Knowlton study CMOs are behind in social media brand engagement & management: http://bit.ly/21H5PC #socialCMO #
• RT @jwillett83 Forbes CMO Summit ~ progressive CMOs putting more resources behind social marketing efforts. http://bit.ly/6fJGAP #socialCMO #
• RT @MarisaCorser RT @MarketingB2B: Every brand needs a magic notion, have you found yours? http://bit.ly/6hg82T #socialCMO #
• Mmmore… #MarketersMonday #MM Follow @a_odea @Mysticle @sarasocialmedia @ckburgess @HowellMarketing @brentsapp @AnneDGallaher @ericfletcher #
• mmmmm… It's #MarketersMonday #MM Follow @KentHuffman @ericfletcher @ckburgess @LAdvertising @TomPick @simasays @AnneDGallaher @MelCarson #

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