THE SOCIAL CMO

Twitter Weekly Updates for 2009-12-13

• RT @kathysteele Tim Sanders, former CMO Yahoo at Executive Breakfast Club first event 12.15.09 http://www.ebctoday.com #linkedin #socialCMO #
• RT @JeffAshcroft Modern Airships could be part of solution! http://www.airshipzprize.org Zero Emissions Transport Airships #COP15 #climatechange #
• RT @VenessaMiemis Futurist Ray Kurzweil on tech's impact on humanity by 2020 http://is.gd/5m6yY via @brentkearney #
• RT @CourtneyBanks @bizwiz4retail True that's why I want to start my biz so even corporate internships can get value not just coffee #
• Thanks 4 the RTs gang! @adriana_iordan @ChareeKlimek @blogging4jobs @BrienCaldwell @ericfletcher @marketingrules @RoyOsing Simply the best! #
• RT @DebWeinstein FUTURIST's view of the Next Big Thing in #SocialMedia http://bit.ly/5ADVRM @VenessaMiemis spks w @markwschaefer #socialCMO #
• RT @TheSocialCHRO @GregKThompson Global Thinking – The employer brand is dead? http://bit.ly/7WQbHe #socialCHRO #
• Video: Amit Bendov, CMO @ Panaya describes how company progressing & how they help SAP customers avoid upgrade costs http://ow.ly/LDYK #
• Social Media Not The Answer For Weak Brands ~ Branding Strategy Insider http://ow.ly/LDIJ #socialCMO #
• UNFCCC Executive Secretary Yvo de Boer briefs the press on expectations for the Copenhagen climate change conference http://ow.ly/LDri #
• Missed out on some of our @TheSocialCMO tweets? They're all available and searchable on http://www.thesocialcmo.com #socialCMO #
• Social Media Success By Strategy & Execution ~ developing brand’s social strategy for genuine engagement big-picture-focus http://ow.ly/LCOl #
• Convincing Skeptics that Social Media Belongs in your Marketing Strategy http://ow.ly/LCIH #socialCMO #
• What's next for large companies with Social Media? Less broadcast more engagement! http://ow.ly/LCD7 #socialCMO #
• How to Implement Social Media Despite Agency Limits & Stakeholder Fears http://ow.ly/LCzF #socialCMO #
• RT @adriana_iordan @ThisIsSethsBlog Seth's Blog: The reason social media is so difficult for most organizations http://bit.ly/64aGHS #
• Thanks for the RTs @DebWeinstein @mollycgaines @CalebDonegan @Samjb @MJMudd @TBsocialmedia @savageink Cheers! #
• “I am the world's worst salesman, therefore, I must make it easy for people to buy." F.W. Woolworth #
• RT @CalebDonegan Hope my wife sees this RT @mashable Twitter Gift Guide: 15 Ways to Shop for the Twitter Obsessed http://bit.ly/5BJEeD #
• RT @mollycgaines Defining Social Media R.O.I. Once And For All: It’s all about the Benjamins. http://bit.ly/8vL8rk (via @thebrandbuilder) #
• Social Media Policies of 113 Organizations ~ Excellent list compiled by Chris Boudreaux at Social Media Governance site http://ow.ly/LBQa #
• Health Care Social Media Legal Issues and Strategy Webinar http://ow.ly/LBHO #socialCMO #
• Social Media Results in Motion ~ measurable results from SM strategy may or may not look same as they do in other channels http://ow.ly/LBDe #
• Using social media in business ~ Businesses using social media Fbook, LinkedIn & blogs to form new connections w customers http://ow.ly/LBAw #
• How to Improve Cause Marketing http://ow.ly/LBtV #socialCMO #
• Home Depot Scrutinizes Roster, Trumpets Value ~ After Nearly Two Years on the Job, CMO Bifulco's Changes Are Resonating http://ow.ly/LBgH #
• Singular Sensation ~ Deborah Weinstein, President of Strategic Objectives http://ow.ly/LB0s Follow her @DebWeinstein #
• Legal Cost-Cutting and Social Networking: Strange Bedfellows http://ow.ly/LAzR #
• Who looks more strange? Geeks using social media or lawyers avoiding social media? http://ow.ly/LAwr #socialCMO #
• Strange Attractor ~ The curse of social media jargon http://ow.ly/LAsX Suw Charman-Anderson tries to stop SM from being lost in translation! #
• RT @samjb @equalman Are we at the SM Tipping Point? TV ad 4 Tempur-Pedic pillows states go to Twitter to hear what users think of our pillow #
• Missed out on some of our tweets? They're all available and searchable on http://www.thesocialcmo.com #socialCMO #
• RT @katiebugtoronto "Please Help the World" opening film of COP15…incredible http://bit.ly/4ssb45 #humberpr #socialCMO #
• RT @katiebugtoronto @MichaelCayley Kate & I found a mentor He is awesome, so I doubt we need approval How does Humber's SM Specialist sound? #
• I LOVE the smell of Twitter in the morning…. Twitter and coffee! #
• I LOVE the smell of Twitter in the morning…. #
• @HowellMarketing Check your DMs! #
• Twitter Tip add word 'golf' or 'sex' to a tweet to get more followers!(via @HowellMarketing)~ Aren't u 2 having a grand ol time in Memphis! #
• Apparently Tiger Woods has paid Twitter to remove his name from the trending topics… #socialCMO #
• Thanks for the welcome! @jeffmello & thanks for the RTs @rjeancharles @HowellMarketing @aglicksman @DBImpressions @AnneDGallaher U all Rock! #
• RT @uncompromise #greenmarketing Green Marketing Success Story Features B2B Technology Company – PR Web (press release) http://ow.ly/1687Ub #
• All you Social Media CMOs out there, please follow and DM us to be added to our @TheSocialCMO/cmos1 twitter list #socialCMO #
• How many CMOs out there have done anything about greening your marketing & media supply chain? #socialCMO #greenmarketing #
• Our @TheSocialCMO/CMOs list looks so much better when viewed on @Listorious ! http://ow.ly/Jc06 #socialCMO #
• Marketing is everything and everything is marketing ~ John Chysyk #
• RT @rjeancharles Social media and non-profits: a perfect match http://su.pr/1yKZoT #socialmedia #nonprofit #socialCMO #
• RT @HazelCompton Social Media Today are Like Teenagers Experimenting with Sex! – http://bit.ly/tqtSp #socialCMO #
• With now twelve mistresses for Tiger Woods, I know what calendar I want for 2010! #
• Why Use Social Media For Public Relations ~ And why it's vital you embrace it! http://ow.ly/LnhQ #socialCMO #
• LIVE(almost) from Paris France ~ it's a bird, it's plane it's a Brogan! Be a Sociologist – Overnight Success http://ow.ly/Lkl3 #socialCMO #
• Video: Todd Defren on selecting Radian6 social media monitoring http://ow.ly/Ln47 #socialCMO #
• RT @SMediaSource This is a good article on how to find a job using twitter http://budurl.com/jm42 #
• RT @business_4woman Haneke's "White Ribbon" sweeps European Film Awards (Reuters) http://tinyurl.com/yaxlltx #
• RT @ashleybonnici Important for budding PR practitioners to embrace bloggers/blogging ~ bloggers vs publicists http://bit.ly/4F0z1T #
• Missed out on some of our tweets? They're all available and searchable on http://www.thesocialcmo.com #socialCMO #
• RT @NicheDomination 'Bed Jumping' Craze Storms the Internet: Tom Seddon, InterContinental's chief marketing officer, http://bit.ly/6ppjht #
• RT @marketingprjob Brand Marketing Officer – Sheffield United Kingdom- 24000 … http://jobsurl.com/137ed8 #socialCMO #
• RT @BeccaMeyers I think you should follow my fellow blogger & new twitter friend @aglicksman & read her blog http://www.thealannalist.blogspot.com #
• Need convincing to start riding the Social Media wave? Here it is! ~Live Statistics in Social Media Right Now http://ow.ly/LmI8 #socialCMO #
• The Short Life of the Chief Marketing Officer ~New Media world bewildering & few CMOs can live up to sky-high expectations http://ow.ly/LmB8 #
• @HowellMarketing Thanks for the retweet Amy! I'll have to make sure Santa puts you on the Nice list this year! =) in reply to HowellMarketing #
• @biz Yes Biz, they've even done this with my $5 bar drinks when there's a more than normal wait, which doesn't happen too often @Starbucks ! in reply to biz #
• LIVE from Paris France ~ it's a bird, it's plane it's a Brogan! Be a Sociologist – Overnight Success http://ow.ly/Lkl3 #socialCMO #
• Using Twitter for Real Estate Business – New Web Tool ~ Twitter history documenting tool http://ow.ly/LkhJ #
• Tks for the #FF s & RT s @AnneDGallaher @pjproctor @WebBusinessTips @TomPick @jeffmello @Genny_Barrios @a_fuqua @elizabrooks @mlperryny #
• How to Create a Talkworthy Experience Ecosystem: The Social CRM Toolkit http://ow.ly/Lk5Q #socialCMO #
• Four Ways To Use Financial Social Media Marketing to Close the Sale http://ow.ly/LjVI #
• Location Matters: How Ad Environments Affect Performance ~ Here's What Type of Ad to Put Where, Based on Years of Research http://ow.ly/LjSC #
• RT @BestBuy @KellyGroehler: Terrific profile of our business, and where we're headed next: BusinessWeek http://bit.ly/8JYJId via @erinbix #
• @pjproctor Best example pardon the pun is @BestBuy with most of the other major retailers currently missing the boat! #socialCMO in reply to pjproctor #
• Case Study of 4 Companies on Twitter ~ Wal-Mart, Comcast, LA Times & Whole Foods from Ari Herzog http://ow.ly/LhVz #socialCMO #
• RT @DebbieMarchok @craigpsmith: Social Media Influencing 28% of Shoppers http://bit.ly/8yb55v #socialCMO #
• How to Measure Social Media Marketing Campaigns ~ Social media not just mkting dept’s activity, but needs whole company! http://ow.ly/LhhM #
• Are You Over Complicating Social Media Marketing? (YES!!) Video from Kristen Darkenwald http://ow.ly/Lhb3 #socialCMO #
• Why Your Company Needs a Social Media Marketing System in 2010 http://ow.ly/Lh3r #socialCMO #
• New SocNet Tools Seek Missing Revenue Link ~ P&G UK, experimenting with "pay for engagement" strategies http://ow.ly/LgXX #
• Video Interview: Robert Turtledove, CMO, H&R Block http://ow.ly/LgUB Social media use in digital tax product relaunch #socialCMO #
• RT @CMO_com on #CMO.com: Time stand still for no one, even social media. 10 ways SM will evolve in 2010. http://om.ly/cxMQ #socialCMO #
• Welcome to the world of agile social marketing! http://ow.ly/JbFq Have you optimized your advertising supply chain? #socialCMO #
• RT @BryantAvey AdAge CMO: How Stihl Fulfilled Brand Promise of Superior Product, Customer Service http://bit.ly/6lIzQN #
• RT @chareeklimek RT @CMO_com Last day! For each new newsletter subscriber, we donate $20 to Toys For Tots–up to $25K http://om.ly/cwGC #
• RT @CMO_com on #CMO.com: Brand consistency that would make Mama proud! http://om.ly/cwIs #socialCMO #
• RT @thomas_atx Social Media: (2009) OUT – Interns in charge of posting (2010) IN – The CMO participating in social media http://ow.ly/KYnO #
• RT @AdFed_Columbus CMO's are expecting social media campaigns to impact bottomline: http://bit.ly/6ML2DS #socialCMO #
• RT @CMO_com on #CMO.com: Numbers don't lie — how brands endorsed by Tiger Woods are faring. http://om.ly/cwLF #socialCMO #
• RT @HowellMarketing Recommend you follow these folks more than just #FF @KentHuffman @darbydarnit @TomPick @a_fuqua @marisacorser #socialCMO #
• Tonight this is one VERY sick @TheSocialCMO …. Can my Steelers please come back and make me feel better? #
• RT @dboyll Marketing an Imploded Giant Back to Technological Relevance – Kodak's CMO (AdAge) http://ow.ly/KDWc #
• RT @Toronto_MKT VP Marketing/CMO – MARTYN BASSETT ASSOCIATES INC.: Location: Toronto, ON, CANADA http://bit.ly/7IbUYp #jobs #
• RT @ChrisCrandell #CMO Strategy #3: marketing benchmarks should be shared across the whole organization; be transparent #
• RT @edmarketingpro Stimulate economic development mktng imagination Check out 12/15 webinar Janet Miller CMO Nashville http://bit.ly/62XAYC #
• RT @CMO_com on #CMO.com: WTF is a WTF marketing/targeting strategy? http://om.ly/cvEN #socialCMO #
• RT @hkotadia Excellent Panel Discussion from LeWeb '09 on Social Media and "real-time" Word of Mouth http://bit.ly/75e1Z0 #leweb #socialCMO #
• RT @david_wiggs @CMO_com on #CMO.com: Impressive! 5 brands that shine for their traditional/digital marketing integration. http://om.ly/cuUE #
• RT @johnfoleyjr HOW TO: Manage Successful Social Media Promotions – http://om.ly/cuCD #socialmedia #socialCMO #
• RT @lizstrauss @Gregory_Brine "Social Media is making me lose my social instincts" http://bit.ly/84DdAN Are we starting to overthink? #
• RT @HowellMarketing Chicks Rule In Social Media via @ohdoctah @ShellyKramer http://ow.ly/Kpwr – GREAT read/stats! ~Fer sure! Especially Amy! #
• Thanks for the RTs! @zablud @aphraner @GreenBuzzAgency @BtoBbloggers @ericfletcher @PAdamsNY Much appreciated! Cheers! #socialCMO #
• Collaborate to Innovate, the Business Performance Management (BPM) Forum & Chief Marketing Officer (CMO) Council http://ow.ly/KscM #
• RT @kpOracleFusion Mktg 2.0 Partner collaboration key to business success Collaborating w partners is business priority http://bit.ly/8Tj0pf #
• RT @ligiapamplona Sales Enablement~Knowledge Management for Sales & Marketing to enable global collaboration~ICKM 2009 http://bit.ly/8HhMYa #
• RT @TerreneConway The rise of the social media director… http://bit.ly/88FwFt #socialCMO #
• RT @Genny_Barrios New Video blog post: 'It's all about Fusion' The missing link: http://drivesocialmedia.blogspot.com – #ceo #cio #socialCMO #
• Our @TheSocialCMO/CMOs list looks so much better when viewed on @Listorious ! http://ow.ly/Jc06 #socialCMO #
• RT @Benjamin_Reed RT @CMO_com On #CMO.com: How next-gen CMOs treat customer data. http://om.ly/cswQ #
• How many CMOs out there have done anything about greening your marketing & media supply chain? #socialCMO #
• CMO Council Advisory Board Caucus: Agenda and speaker biographies ~ First session Dec. 10th http://ow.ly/Kd8t #socialCMO #
• RT @JeffreyHayzlett Drove through the snow and made it to the office in time for an all day meeting! Ready for battle. ~ GO #socialCMO ! #
• RT @mbkmbk We've just launched our survey on marketing orgs. If you're a CMO or marketing director, please participate: http://is.gd/5gM2n #
• McDonough Named CMO At Diageo North America http://ow.ly/KcPn #socialCMO #
• RT @foxyiom Think Bigger and 'Move The Needle' in your CMO and Executive Communications http://bit.ly/650rIj #socialCMO #
• One Call Does It All: The CMO's Cross-Platform Solution ~ Collaboration. Cooperation. Convergence. http://ow.ly/K6Gg #socialCMO #
• @amedmunds Excellent! We all look forward to seeing great things! Cheers! in reply to amedmunds #
• RT @fleming29 Check this video out — Marketing Obsessions: Robert Fleming on CMO Mistakes http://www.youtube.com/watch?v=1aoQmJ7yCBg #
• @DebWeinstein Yes it is indeed all that and maybe even a little more =) in reply to DebWeinstein #
• RT @KentHuffman RT @EricFletcher: RT @JBHester: 137 Twitter marketing tips for small business: http://bit.ly/92zGwh (by @TomPick) #socialCMO #
• RT @theWHIR VIDEO: WHIR tv interviews Simon West, CMO at Terremark http://tmogul.com/tweet/bJd4n #socialCMO #
• @RoyOsing Hey Roy! That would indeed BE DiFFERENT! What address would you like me to send it to? #socialCMO in reply to RoyOsing #
• RT @McStew getting accolades from the CMO of a really large company is a rush! #socialCMO #
• RT @wade_danforth AMC Hires Stephen Colanero as Its First CMO (AdAge.com) AMC Entertainment has hired Stephen Colaner. http://bit.ly/6r3YeJ #
• New Strategies to Turn Buzz Into Buy ~ HOW TO: Manage Successful Social Media Promotions http://ow.ly/K4pI #socialCMO #
• Tell me and I'll forget; show me and I may remember; involve me and I'll understand. ~ Chinese proverb ~ reason SM power continues to grow #
• The Future Of Mobile Augmented Reality ~The concept of augmented reality (AR) is still very much in its infancy http://ow.ly/K2Vj #socialCMO #
• RT @BonnieBarrows Just voted Thank a Soldier for Best Non-Profit Use of Social Media http://mashable.com/owa #openwebawards #
• RT @Morevisibility SES Jeanie Mullen CMO Zinio if you have 2008 best practice or earlier for social media throw it away it's now wrong! #
• RT @BryantAvey AdAge CMO: How CMOs Can Also Be Chief Responsibility Officers http://bit.ly/5uOfS0 #socialCMO #
• RT @TheCMOclub Just posted CMO CLUB dinners sched for Jan/Feb Now have CMOs only dinners in 20 Cities including Europe http://bit.ly/6Lr1x0 #
• RT @amedmunds Just finished my presentation to CMO and staff on social media!!!! ~ And how did it go? #
• RT @HKotadia The HEART of Social Media http://bit.ly/63I0YL #sCRM #PR #socialCMO #
• RT @AlexisDias Internal Social Media: Building A Case http://ow.ly/JZwo (Great first post in a series of more to come…) #socialCMO #
• Thanks for all the Retweets!! @nflavie @WareMalcombCMO @nitinkohlivk @NewCommGlobal @tedlsimon @dukkytweets @Clagett #socialCMO #
• RT @michaelnewhouse Excellent Vid from Kodak CMO Jeffrey Hayzlett, Take Action! http://bit.ly/10oH28 #WCNGroup #socialCMO #
• Magna, Zenith project global ad spending growth in 2010 http://ow.ly/K1oi #socialCMO #
• The Social Media Marketing Mix ( The 4 P's) People, Platform, Participation & Promotion http://ow.ly/JopD #
• RT @lizkmiller: NEW CMO Council study: Greater Innovation Through Closer Collaboration http://bit.ly/7hFHYN #socialCMO #
• Social media facilitates quick response advertising supply chain http://ow.ly/JbFq #socialCMO #
• RT @sm_grapevine Almost 100 free social media, sales + mkting resources http://ow.ly/JI4j SM Grapevine an evolving social media experiment #
• Social Media Marketing: 12 Essential Tips for Success http://ow.ly/JHVQ Free download from motive lab #socialCMO #
• Dell Rides Twitter to $6.5 Million in Sales ~ Adam Ostrow ~ Mashable http://ow.ly/JYd5 #socialCMO #
• Thanks for the RTs! @mktgbyDM @MBartoo @NewCommGlobal @HowellMarketing @mopartnersceo & @DebWeinstein we are honoured that you are honoured! #
• RT @Austin_CP: Bazaarvoice and CMO Club Survey: CMOs Look For Higher Social Media Measurability in 2010 http://bit.ly/5kWAHf #socialCMO #
• RT @CMO_com: on #CMO.com: 30 brands that continue to resonate thanks to direct marketing. http://om.ly/crau #socialCMO #
• RT @NYCwork: Chief Marketing Officer (CMO) – New York United States… http://jobsurl.com/131832 #socialCMO #
• RT @HollyPavlika: The CMO struggle to measure real Social Media ROI http://bit.ly/8dUlOp #socialCMO #
• RT @CMO_com: #CMO.com exclusive: How to drive personalized, ROI-driven customer conversations at every interaction. http://om.ly/crHx #
• Welcome to the world of agile social marketing! http://ow.ly/JbFq Have you optimized your advertising supply chain? #socialCMO #
• Internal Social Media: Building A Case ~ Amber Naslund… brand elevation through social media http://ow.ly/JKgC #socialCMO #
• NYT Social Media Wunderkind Moves To Marketing New App drop.io http://ow.ly/JKdt #socialCMO #
• The Value of Visual Thinking in Social Business ~ David Armano ~ Dachis Group http://ow.ly/JpUK #socialCMO #
• 5 expert tips for a spectacular marketing campaign http://ow.ly/JJRm #socialCMO #
• RT @HowellMarketing Update: 140 Insights From Twitter (In 140 Characters Or Less) http://ow.ly/JBGV /via @SocialNetDaily via @CyberDivaVA #
• A well intentioned rant about the current state of Advertising, with particular emphasis on Big Dumb Agencies (BDA's) http://ow.ly/JIEP #
• "Advertising is the rattling of a stick inside a swill pail." George Orwell #socialCMO #
• Bigpoint welcomes Lothar Eckstein aboard as CMO ! http://ow.ly/JIAi via Janine Griffel, Head of PR, Bigpoint GmbH #socialCMO #
• Why Next-Generation CMOs Must Master Customer Intelligence http://ow.ly/JIdE #socialCMO #
• Social CMO – Will CMO’s miss this opportunity? http://ow.ly/JI8U Buzz Marketing for Technology #socialCMO #
• RT @sm_grapevine Almost 100 free social media, sales + mkting resources http://ow.ly/JI4j SM Grapevine an evolving social media experiment #
• RT @JeffreyCloud if your company doesnt have the resources to create a dialogue, don't attempt #socialmarketing #socialCMO #
• Social Networking Accelerator for Microsoft Dynamics CRM 4.0 http://ow.ly/JI1K #socialCMO #
• Free e-book ~ Twitter Means Business – How Microblogging Can Help or Hurt Your Company http://ow.ly/JHXD #socialCMO #
• Social Media Marketing: 12 Essential Tips for Success http://ow.ly/JHVQ Free download from motive lab #socialCMO #
• The CMO role has evolved. The CEO & board of directors are demanding accountability from marketing leaders http://ow.ly/JHRU #
• RT @CRMTrends Q&A CMO 2.0 Influencer Conversation with Don Peppers, Author & co-founder of Peppers & Rogers http://bit.ly/5s3gn9 #socialCMO #
• Thanks for the RTs & sincere #MM to @ccorrada @tedrubin @smmguide @bikespoke @Trace_Cohen @wileyccoyote @InspiredConverg @stephfierman !! #
• #MarketerMonday to @tedrubin @TrendTracker @HowellMarketing @DebWeinstein @KenBanks @treypennington @a_odea @GlenGilmour @KentHuffman #
• Welcome to the world of agile social marketing! http://ow.ly/JbFq Have you optimized your advertising supply chain? #socialCMO #
• RT @cafegirl88 Winston Churchill once said, "We make a living by what we get but we make a life by what we give." #socialCMO #
• The Social Media Marketing Mix ( The 4 P's ) People, Platform, Participation & Promotion http://ow.ly/JopD #socialCMO #
• Welcome to the world of agile social marketing! http://ow.ly/JbFq #socialCMO #
• The Social Media Marketing Mix ( The 4 P's ) People, Platform, Participation & Promotion http://ow.ly/JopD #socialCMO #

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