@prosperitygal Sounds lik…
@prosperitygal Sounds like we’ve got some brand tactics interpretation tension going on! #MMchat
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Follow this topicClick here now
@prosperitygal Sounds like we’ve got some brand tactics interpretation tension going on! #MMchat
read more...RT @Note_to_CMO: Look at a very nuanced brand like Starbucks dumbing down its logo + making it look “simple.” Mistake. #mmchat
read more...Q6: It seems you’re arguing for more complexity – where many brands are striving for simplicity. How do you reconcile this? #MMchat
read more...RT @Note_to_CMO: What are those 2 – 3 defining pts of your brand? How do they interact? Where’s yr “interestingness”? #mmchat
read more...Ha so when you say “It’s complicated!” that can be a good thing!! =) #MMchat
read more...Stephen, What is your view on the UPS {heart} Logistics campaign relative to brand tension? #MMchat
read more...OK, now we’ll open up the #MMchat for your questions! Stephen Denny @Note_to_CMO will answer as many as he can in the time remaining! GO!
read more...RT @Grit08: A5 Brands will have to develop new approaches building sustainability and conscience into everything they Do #mmchat
read more...Q4: How much “tension” is right? When is “too much tension” too much? Can we expect this much attention from customers? #MMchat
read more...Q3: How does a brand develop solid brand tension? And how does social play into this idea of brand tension? #MMchat
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