The next important growth feature for social networks will be ubiquity. Social networks must be woven into everything we encounter and social media/marketing should be integrated into the fabric of all marketing channels, strategically managed from 360 perspective. Social Media is a platform… Social Marketing is how it is leveraged by a brand.
Day: January 20, 2010
Social Media: The Fabric of Community
Time to acknowledge the obvious: few things have had as much impact on the fabric of marketing as has the emergence of “Social Media.” In his book – The Chaos Scenario, author, AdAge columnist and NPR commentator Bob Garfield goes as far as heralding the end of mass marketing as we know it.
While many organizations (and marketers, for that matter) wrestle with the function and role of Social Media, and more still will debate some or all of Garfield’s conclusions, few will argue that things are changing. Fast. So, for strategists, marketers and C-suite leaders, here’s an abbreviated take on what is changing, and at least part of why Social Media seems to be growing exponentially at the heart of the change.