B2B leaders…wake up!

A chance encounter on Twitter
I was fortunate to have Brett Greene follow me on Twitter. As I’ve outlined in an earlier post, I don’t automatically follow people back. So, I checked out Brett’s profile to learn a little bit more about who he is, what he’s sharing and talking about. I think this is the coolest part of the social media experience for me. Why? You discover really cool people, ideas and content.

The Social Media Revolution
So, what’s this got to do with my post heading: “B2B leaders….wake up!” While I was checking out Brett’s profile I headed over to his blog The Real Blind Influence and came across the video below entitled “The Social Media Revolution”. He’s done a great job summarizing the video so I won’t do it here.

Don’t press the “snooze” button!
The bottom line for B2B executives is that social media is changing the way people interact and buy. While I’m not convinced, yet, that traditional marketing and selling is dead….social media is a game changer. If B2B companies don’t participate, share, engage and interact online then their absence won’t be noticed… and no one will care. So, create content, create conversation, share your knowledge and let people shape your brand and your business. Oh, and do something about your website!