Experiment means trying different approaches until you hit the one that works.
Too often “strategic planning” means setting a course and sticking by it no matter what the feedback. The benefit and beauty of social marketing is the ability to experiment in a new environment and chart a course that may otherwise have never been discovered.
Time to come out of that BRAND controlled shell and harness the engagement and user generated content/feedback that can drive the business into the future…
Don’t be scared, it will only hurt a little and the benefits can far outweight any pain.
Ted Rubin