Day: May 16, 2010

Thoughts on propagation planning

Recently, the team at 1000 Heads have been discovering and discussing some great content out there on propogation planning.

Ivan Pollard from Naked Communications coined the term and Faris Yakob went on to, well, propagate it in a prize-winning essay for Campaign. Griffin Farley, of BBH New York, continues to develop the theory in his excellent blog, and produced the deck below which gives a neat overview of the approach and case studies behind PP.

Lessons in Propagation Planning Presentation

Lessons in Propagation Planning 2009

View more presentations from Griffin Farley.

As you can see, propagation planning is in essence word of mouth by any other name.

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My Thoughts: ‘Trust agents’ can help Memphis ‘brand’

Memphis made history on the Internet this month, as one of the world’s most respected bloggers, best-selling author Chris Brogan, spoke for the first time in our river city.

As he spoke, the audience live-tweeted, blogged and broadcast the event over the Internet, showcasing Memphis to hundreds of thousands of listeners across the globe. You can search Twitter.com (type #BroganMemphis in the search box) and you will see the incredible information that was shared on how social media give us all a big voice.

Brogan, president of New Marketing Labs in the Boston area, left Memphis a fan of our great city, though he chided us on our need to put social media to greater use. He has already shared several posts about our city to his more than 136,000 followers on Twitter. Others in attendance at the event, as well as those who follow them in social media, brought #BroganMemphis to an audience of, literally, several hundred thousand.

After hearing Brogan speak, I participated in a roundtable discussion with some incredible people who flew into town from across the country, and even Canada, to be together and talk social media. These social media “power players” not only realize the importance of social media, but they are also using it to leverage, promote and protect their brand. Needless to say, my brain is in high gear, churning and thinking of better ways to help my clients and my community.

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Why Facebook Should Quickly Improve Business Pages

Social media is radically changing the way we relate with our environment, at large. People, brands, companies all want to communicate with their ecosystems. Amongst social media platforms, Facebook is the heavyweight, whether for individuals, brands and companies.

Facebook has been initially developed for individuals and business pages were first intoduced in 2008. Now that brands and companies are flocking onto the social network, they must adapt the platform to their business needs if they want to remain relevant.

A recent article from Jeffrey Cohen detailing why Facebook is doing it wrong for B2B businesses makes me want to extend the thought and say that they are doing it wrong for all businesses.

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