Social CRM Excellence Awards Presented to Industry Leaders at Lithium Network Conference (LiNC)

From Business Wire: Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, announces the winners of the 2010 Social CRM Excellence Awards. With the dramatic growth in Social CRM adoption over the last 12 months, Lithium wanted to highlight the lengths companies were going to and the results that companies are realizing.

The awards represent the depth and breadth of social engagement that Lithium customers are achieving with their end customers. The categories in the Awards are designed to showcase the broad scope of the Lithium customer base – from customer support to social evangelism and how users immerse themselves in community activity on behalf of companies.

All entries were self-submitted by the companies on the Lithosphere –
Lithium’s customer community. The entries were then voted on by community members, giving an indication of the popular vote. The finalists that were selected by Lithium’s executive judging panel were the examples which most closely followed the spirit of the categories they entered, as well as those that could prove demonstrable business value.

Categories:

Best New Community (Launched after June 1, 2009)
Winner: PayPal – View Entry

Most Innovative Community
Winner: Giff Gaff – View Entry

Best Community ROI Use Case
Winner: TVG Betfair – View Entry

Best Community Business Integration
Winner: Future Shop – View Entry

Best Community Anecdote
Winner: National Instruments – View Entry

CEO Special Award ‘Social CRM Trailblazer’
Winner: Hewlett Packard – View the HP Consumer Community

Executive Comments

“Social marketers have become increasingly aware that their efforts are
creating a competitive edge and leading the charge for building brand
loyalty,” said Lyle Fong, CEO and Co-Founder of Lithium. “The Social CRM Excellence Awards represented those businesses that have pushed their community engagement to the next level and even highlights users whose lives literally were changed through community participation.”

Blog summary for Social CRM Excellence Award winners.

About Lithium Technologies

Lithium is the leading provider of Social CRM solutions for the enterprise. Working with market leaders such as Best Buy, Sony, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is delivering the next generation of customer relationship management by unlocking the value of the social customer network. Lithium solutions combine the power of online customer communities with the broader social web and traditional CRM business processes to inspire customers to innovate, promote, and support on the company’s behalf. As a result, businesses measurably improve their marketing and sales, accelerate innovation, and increase customer satisfaction. Lithium’s platform is proven in high-volume, growth environments and provides
the security, analytics, APIs, and multi-language support that enterprises demand. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit www.lithium.com. Or, engage with us on Twitter, Facebook, and our community – the Lithosphere.

Contact:

Lithium Technologies Media Relations
Dan Ziman, 510-318-6692
dan.ziman@lithium.com
or
Ogilvy PR
Elizabeth Crosta, 212-880-5301
elizabeth.crosta@ogilvypr.com