It’s easy to give brands a bad rap.
In our warm and fuzzy social world, corporate has pretty much become a dirty word.
Scan social media on any given day and you’ll encounter a raft of articles called things like ‘how to become a business that cares’, ‘the latest social media fail’ and ‘dealing with detractors’ (yes, a few of them might be by us) that suggest brands are big, bad and struggling to engage with people on and offline.
But they’re what makes all this possible.