We’re hearing more and more about “Relationship Commerce” these days – but how many of us actually understand its implications? I’ve spent years in the midst of the evolution of commerce: As traditional commerce shifted into a digital world, through it’s evolution into Social Commerce, and now as we come upon the brass ring – Relationship Commerce.
There are some guiding principals to Relationship Commerce. None seem drastically different on their own; though they seem radically new when applied to the realm of commerce:
Relationships matter. Discovering something you love is great, learning about it from someone you trust is even better.
Buying from someone you like is way more fun than buying from a BIG-BOX robot.
Shopping can be better.
Relationship Commerce is simple yet novel, it’s buying from people you know and trust.