Day: September 21, 2010

Online Demand Generation with @JeffTheSensei

For our eighth MarketerMonday Chat #MMchat our SPECIAL guest was Jeff Wilson aka @JeffTheSensei who is the Founder of Sensei Integrated and blogger extraordinaire at The Mountain Top and our topic for the evening was Online Demand Generation!

This is only the eighth #MMchat we’ve held and see #MMchat for more details on MarketerMonday Chat our previous SPECIAL guests, transcripts and our upcoming schedule.

Thanks again to Jeff as well as all of you AWESOME #MMchat tweeps who joined us and participated in this interesting and very interactive chat!

Also our first #MMchat takeaway gift was provided by Jeff in the form of this excellent presentation on Improving Website Conversion

Check out the full transcript of last night’s chat at http://bit.ly/JeffTheSensei and please join us next week as @LinkedInExpert Viveka von Rosen will be joining us September 27th at 8:00 pm EST to discuss Making the Most of LinkedIn Groups!

Cheers

Jeff Ashcroft

@TheSocialCMO

What do you mean by “Activate”? The house that Twitter built

This post is a preview of a section of The Social CMO Book which I’ve been asked to write (just a section, not a book), about activation and what that means. Coincidentally, the story of #saveteecycle seems to me to play right into this topic. Consider it a work in progress.

What do you mean by “Activate”?

To activate something means to set it in motion, to make it active or more active. In chemistry, it means to accelerate a reaction in something, as by heat. That is exactly what we’re talking about here. Once you have established a social network and begun to engage, you need to determine ways to set it in motion, light it on fire, add catalysts. In other words, get it actively working towards your goal.

To illustrate the concept of activation, I’d like to share a story.

This is The House that Twitter Built

On July 22, 2010, torrential rains hit Milwaukee, Wisconsin in the USA, flooding neighborhoods and destroying homes. One family that lost its home was that of Tim and Jess Cigelske and their baby, Clara. For more backstory, here’s Tim’s original post with the story of their loss, The (Not So) Great Milwaukee Flood of 2010.

Read more

Fashion with Compassion Ready to Roll in Toronto

Canada’s Next Top Model, Meaghan Waller, will headline a unique show of Fashion with Compassion at the White Cashmere Collection 2010 at the Art Gallery of Ontario on Wednesday, September 22 in Toronto.

An awareness-raiser for the Canadian Breast Cancer Foundation, the international award-winning show, now entering its seventh successful year, features Cashmere BT (bathroom tissue) Couture created by 15 established and emerging Canadian designers. The exclusive Media and VIP Fashion Show will be hosted by Canada AM anchor and Canadian Breast Cancer Foundation spokesperson, Bev Thomson and will reveal breathtaking designs inspired by the courage and strength of women affected by breast cancer, all crafted in 100% pure, soft and luxurious Cashmere Bathroom Tissue, Canada’s best-selling brand.
Conceived and produced by Strategic Objectives, the high-fashion collection features limited-edition Pink Cashmere. Specifically-designed to raise funds for the Foundation, twenty-five cents from the sale of every package of Pink Cashmere goes directly to the Foundation. A unique, socially-engaging fund-raising initiative will be revealed on the Cashmere Facebook Fanpage, at the event.

Canada’s Annual Celebration of Fashion with Compassion

One of Canada’s most-anticipated annual fashion events, the White Cashmere Collection 2010 is curated by Serge Kerbel, Fashion Director of LUSH Magazine, and features an astounding array of BT Couture ranging from eveningwear to swimwear.

Event attendees will be the first to see this year’s White Cashmere Collection photography by international fashion photographer Christopher Wadsworth. The photos, starring Canada’s Next Top Model, Meghan Waller, will be posted on Cashmere.ca and on Facebook.com/whitecashmerecollection to celebrate October Breast Cancer Awareness Month, following the show on Wednesday, September 22. Check out the White Cashmere Collection 2009 video on You Tube.

Deborah Weinstein