Ask any PR! It’s a challenge to reinvent and reinvigorate an annual program year after year and to generate incremental, ever-expanding news-value and coverage with what might be perceived as the same old, been there, done that story… told ad nauseum.
Such could have been the case with the Seventh Annual White Cashmere Collection 2010: Fashion with Compassion. (Video). A unique and breathtaking fund- and awareness-raiser for the Canadian Breast Cancer Foundation (CBCF), the world’s first and only BT (bathroom tissue) Couture collection took to the runway, the airwaves, the Twitter-verse and Blogosphere from Toronto’s Art Gallery of Ontario on Wednesday, September 22.
