Day: October 8, 2010

The Blogosphere in 2010

I just found the State of the Blogosphere in 2010 report over at BlogHerald. It’s chock full of lots of data about blogs and the bloggers who blog them, taken from the BlogPulse survey that includes over 150,000,000 blogs.

In the infographic below, you’ll discover the following:

  • Top 10 blogs by traffic
  • The spread of pro, part-time, hobbyist and self-employed bloggers
  • Breakdown of their age and demographic data
  • How often they post
  • What languages are most prominent (hint: English is now ranked #2 as the most prominent language of blogs. See if you can guess what #1 is.)
  • Revenue earned by bloggers
  • Geographic distribution of blogs within the U.S.

Typically, this is a function that was handled by Technorati. It would seem that their report is still a few weeks away. You can check out the archived posts for the State of the Blogsophere in 2009, 2008, 2007 and earlier. But it leads to the question: whatever happened to the prominence of Technorati? It’s a question that’s been asked before.

In the meantime, enjoy the eye candy. Other great infographics are available from BlogHerald here. If you have any observations or insights, I’d be glad to hear about them below.

Scott Monty

Image credit: InfoGraphicsLab.com

Another study proves the obvious: real world WOM rules

A new Keller Fay study has just corroborated one of the most obvious insights in WOM: the majority of word of mouth still happens offline.

The study found that 93% of the general public use face-to-face communication as their primary mode of WOM, and that even 85% of social media-obsessed teens spread most of their opinions and recommendations offline.

Wow. Who’d have thought it? Um, pretty much anyone who’s a human being?

1000heads’ Robin and Katie stimulate some offline WOM in Soho via our tenth birthday cupcakes

Now, we’ve posted about this a few times before: here and here and here, for example. Or check out our dedicated offline/online blog category, which has lots of examples of how to spread real world conversation. It’s a no-brainer to us: social media is a wonderful amplifier and accelerator of WOM, but most conversation stems from physical, emotional experiences away from the keyboard (or touchpad).

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