Mild rant forthcoming.
I see so many case studies for social media being presented – in their entirety – as:
- social discounts and coupons
- a video campaign
- a clever Facebook contest
But this drives me crazy insane. Here’s why.
Social media is not just direct marketing parked online.
Ultimate social media success by my definition is far more than whether you took advantage of the latest application craze to market the same stuff you always have.
Part of the trouble is that we rarely distinguish between Social Media, The Tools and Tubes and Social Media, The Business Philosophy. And they’re different.