Corporate blogging has been with us for quite some time, with some major companies having forayed into the space in the early to mid 2000s. Yet there’s surprisingly little attention paid to it today. Why is that? Is it that the shiny object / GMOOT (“get me one of those!”) syndrome has worn off? Or is it that there’s a purpose that isn’t served by blogs?
“I was misinformed.”
If you look at the recent statistics shared by eMarketer (“Corporate Blogging Goes Mainstream“), you’ll see that only about a third of companies use blogs. But if you look at the growth over the last three years, the use of blogs has actually doubled (!).
The focus on Twitter and Facebook is understandable: they’re nearly universal, they’re easily accessible via mobile devices, and there’s the ability to instantly connect users’ thoughts, actions, and comings and goings via those platforms. But blogging is more than that – or at least has the ability to be more than that.
