On December 6, 2010, I was privileged to be a guest on #MMChat (Marketer Monday Chat), hosted and created by @JeffAshcroft of @TheSocialCMO fame. My esteemed PR colleague, Amy Howell, owner of @HowellMarketing Strategies, was featured with me and our topic was The Impact and Value of Social Media in PR. You can find the transcript here and glean some amazing insight from practitioners around the world. Not only was it a fun and exhilarating online experience, it also prompted this post on Twitter and its PR potential.
The digital channels can be consuming, and it’s important for those of us in business—whose first goal is to run a profitable company to sustain our employees and our clients—to stay abreast of communication trends. To make sure that we achieve optimum PR health for ourselves and our clients, here’s a quick Twitter primer. No more excuses for PR colleagues who say “I don’t get Twitter.” If the government is using social media for PR, and the business community is not, there’s a disconnect.