In this new social media marketing world — where it’s less about demographics and more about relationships — one demographic still clearly matters: WOMEN.
Women control 85% of household spending, and (according to Bank of America Merrill Lynch)
in 2011, women’s earning power will recover from the recession far quicker than men’s earning power will.
These numbers are good news for marketers, but they need to come with a strong CAUTION statement: just because women are a strong purchasing demographic does not mean we can pay any less attention to the relationship work required to make and keep our brands highly relevant to women.