One word that seems to be getting more attention with every new Twitter and Facebook account that’s added.
What does it mean, is it important, how do you measure it and which tools and methods best reflect this ephemeral new elixir? The Social CMO Crew has now been hard at it for just over a year generating more than 300 posts and I thought this would be a great opportunity to take a retrospective look through these focusing on this theme of influence.
In looking at all the blogs we’ve created, there are four words that resonate and help us to better frame this discussion, and these are Trust, Relationships, Social Capital and of course… Influence.
Trust
Role of Trust in Engagement ~ Who Do You Trust? @ScottMonty http://bit.ly/WhoDoYouTrust
Extend your influence by extending trust: a social story @TreyPennington http://bit.ly/AsocialStory
Relationships
Conversations, Relationships & Renaming Social Media #socialCMO @EricFletcher suggests novel internal approach http://bit.ly/9tHkR6
Beyond Connections, to Building Relationships ~ what it takes to move from contact to relationship @EricFletcher http://bit.ly/ba1quD
The Relationship Commerce Revolution @TedRubin http://bit.ly/b1WFbC
Questions and Answers about Relationship Marketing and Relationship Commerce @TedRubin http://bit.ly/QandAonROR
ROR = Return on Relationships! Full transcript of Mktr Monday Chat with @TedRubin http://bit.ly/Ted_Rubin
Using LinkedIn Groups for Better Relationships and More Business Viveka von Rosen @LinkedInExpert http://bit.ly/cBASCl
Social Capital
Social Media Capital: New paradigm for Value Creation, Learning & Leadership ~ @JeffAshcroft http://ow.ly/UU3L
@VenessaMiemis and her debut post ~ Social Capital is not the same as Whuffie http://bit.ly/cFY8ha
Influence
How do I increase my influence on Twitter? @MarkWSchaefer http://bit.ly/cFY8ha
The Great Influence Debate ~ Jeff Wilson @JefftheSensei http://bit.ly/_influence
What type of social network influences behaviour? @MollyFlatt http://bit.ly/ase5jR
Role of Major Influencers in Cause Marketing #MMchat with @ChrisBrogan http://bit.ly/CHRIS_BROGAN
Why I still don’t care what your Klout score is. ~ @SueSpaight http://bit.ly/eBHjQv
There is no doubt there is power in social influence and emerging new forms of social capital even “currencies” continue to evolve in these fast moving times.
But as you will see from reviewing a number of the above posts, there is still much controversy surrounding both it and the methods around measurement of this elusive and evolving thing we call influence.
Jeff Ashcroft