Location based marketing is finally going more mainstream.
With the AT&T and Placecast announced deal to provide special offers called ShopAlerts to consumers through their mobile phones when they’re near a participating store or brand, mobile marketing takes another step forward.
With initial presenting sponsors include HP, Kmart, JetBlue, SC Johnson, Kibbles ‘n Bits and Nature’s Recipe, the AT&T-Placecast venture will provide a large-scale, location-based marketing program.
This is a great step forward for the mobile industry overall, as more on-the-go consumers will be able to see first-hand some of the relevant value that can be provided based on location.