Real-time social content is a perfect mate for live television programming because it greatly enhances the overall experience for viewers. Through the integration of real-time social content and live programming, people can watch reactions and commentary from a global live audience while they’re watching and hearing a show on TV. Chloe Sladden, Twitter and Beverly Macy, author of The Power of Real-Time Social Media Marketing have recently written about how real-time social content will create more engaging experiences for TV audiences.
Month: April 2011
How SXSW Inspired Me
As I am flying home from my first SXSW, my mind is reeling. Spinning really. Having worked in digital development and communications for 15 years, I’ve been to dozens if not a hundred conferences. But never has one affected me so profoundly. To be immersed in a creative, collaborative and hyper-connected environment was amazing.
In many ways, it was like I walked out of Plato’s cave for the first time only to wonder that despite all of my experience and exptertise, have I spent 1.5 decades merely looking at the shadows on the walls. There are too many experiences and ideas rattling around in my head than I could really convey and share at this point. But one feeling that I have to share is a bit of sadness. I feel supremely inspired, but with that comes a bit of depression.
I have dozens of learnings and lessons to apply at McDonalds. Dozens of news tools and techniques that I master, both personally and professionally. I am awestruck by the possibilities of online learning to fix so many maladies of both our educational system and the flaled local funding systems that support them. I want to join more boards. Volunteer at charities. There are three startups that I want to start up. Which is exactly where the depression comes in. I have but one life to live. I am bound by that infinite and infernal curse of having a mere 24 hours in a day. I miss my sons terribly and already feel like they are growing up without me.
I want to jump and learn and discover and build. I also want to cry when I think of the many thousands of miles that both currently and in the future will separate me from my family. This is far from a lament. This is an opportunity. If my experience in Austin taught me anything, it is that we are living on the precipice of a new age where any problem is solvable. It is up to me to define the problem and find the solution.
SXSW 2012 is a year away. That is 365 days to see if I can solve both problems I see and ones that I have yet to fully define and comprehend. Both personally and professionally. So expect a new focus on my blog. I don’t necessarily want to write more (because forced blogging could be yet another burden to shoulder) but I want to write better. I want to develop a focus that applies the lessons of the last four days into methodical and focused journey to fixing these problems. I welcome thoughts, tips and general sharing as I count down the 365 days until the next Austin moment.
Rick Wion