More than once in recent weeks I’ve participated in (or overheard out of the corner-of-an-ear) discussions on how time-consuming social media has become, what the payoff might be, and when it might be realized. And I would certainly be surprised if many of you haven’t asked some version of these same questions of yourself or others.
Not only is the issue real; it is legitimate. It isn’t as though any of us has either a shortage of work, or an overabundance of free time on our hands.
Why are we here? What keeps pulling us back? When will the investment pay off? And will we recognize the payoff when it occurs?
A recent study forecasting enormous growth in mobile payments for digital and physical goods comes as no great surprise.