Until recently, “social media fatigue” has been the most dangerous “condition” that we social media marketers have had to combat. Now, however, with the recent trend toward frequent deep discounts and coupon offers, we are risking an even more serious condition of “offer fatigue.”
Social media fatigue is of course of concern to social media marketers, but I think it will continue to be seen most often as simply an unfortunate side effect to the incredible advances that social media has brought to human connections and access to information. Offer fatigue, on the other hand, has serious consequences for our brands.