A Comscore report revealed that only 6% of smartphone users scan QR codes. That equates to approximately 14 million users in the United States.
Marketers and businesses are constantly trying to find new way to gain visibility with their audience.
All of this, in the hope of being the chosen one when there is a transaction.
The consumer buying process is complex and requires more than just a series of isolated and siloed tactics.
Below, numbers that will illustrate QR codes adoption:
Figure 1
What are your thoughts? Do you think QR codes can go mainstream at all? Do you think QR code can actually be reserved to a specific segment of the businesses and brand? What about customers, are they ready to start scanning away? Please respond to me on the original post!
Karima-Catherine Goundiam
Source figure 1: http://news.cnet.com/8301-1023_3-20091767-93/report-6-percent-of-smartphone-users-scan-qr-codes/?tag=cnetRiver