Thanks to Dan Christ, Director of Audience Engagement for The Patriot-News in Harrisburg, Pa., I was invited to speak to newspaper executives attending the 2011 Inter-State Circulation Managers’ Association (I-SCMA), in State College.
Connecting with Customers in Social Media might seem an ironic topic to share with a room full of newspaper circulation managers, but they earnestly desired to know how to engage and leverage interaction on blogs, Twitter, Facebook, and YouTube.
In front of 50 representative newspaper organizations, I began by holding up The New York Times photo of “The Occupied Wall Street Journal.” An outgrowth from the grassroots anti-Wall Street-and-corporate-America protests is the production of a newspaper. Amidst chants from protestors and tweets on iPhones andiPads, it appears the protestors crave ink on their hands.