We may look back at 2011 as the year social integration into TV and publishing really accelerated in velocity. At least, we’ve seen that in the clients we work with.
Mass Relevance partnered with nearly 100 TV producers, broadcasters and publishers last year, in addition to our work with brands and retailers (stay tuned for more on this). In collaboration with our clients, we established best practices and processes to integrate real-time social content into live and scripted shows, next to articles and immersive social experiences.
Our Director of Content and Production, Derek Dodge (ex-CNN Social Producer) put together this ‘sizzle reel’ of some our TV and media work last year.
When it comes to social, we’re seeing more and more US and international TV producers are ‘getting it’.