Dialogue changes things. It connects people, seeds ideas, and is a critical thread in the fabric of relationship.
This dynamic is at the heart of social media’s appeal — the opportunity for dialogue and community. And the prospect of change.
Yet, some enterprises — from Main Street start-ups to global leaders — continue to wrestle with where social media fits within a communication strategy.
The reason for the struggle is the same reason relationships at any level are so difficult; genuine dialogue does not come easy.
Self-interest, the superficial and the politics of the moment serve to frame much of what attempts to pass as the substance of dialogue.