Here’s my prediction: Social will get the ‘third degree’ in 2013. I’m starting to see some backlash in the press about social media marketing. The avalanche of startups in the social space over the last couple years are causing VCs to hold their wallets. And Facebook’s stock recovery isn’t happening fast enough.
And so it goes. Nothing to fear. The evolution is almost predictable. Think back to the industry ‘movements’ in the 90s – such as ASP, CRM, Web 2.0, Web/TV convergence. All of them followed a similar path, and yet, have become ‘mainstream’. ASP = Cloud. CRM = Social CRM. Web 2.0 is just the way things work on the web. And the Web/TV convergence is happening in Social TV. We had the right ideas…just a lot of creative destruction to figure things out, including the nomenclature.