Day: March 1, 2013

Social Media has Played a Significant Role in the Rise of Marketing to Women… better keep an eye on the Latinas from #LATISM12

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Social has taken away numerous connection barriers between brand and consumer, giving brands more direct access to not just push information out to consumers, but to actively engage in ongoing conversation with consumers and their networks. Since women, who control 85% of household spending, are the majority of social media users, it makes sense that marketers naturally have turned their focus to marketing to women. They hold the purse strings AND have the highest and most interrelated social media presence.

SlideShare: The Quiet Giant Of Content Marketing

Marketers and advertisers the world over are constantly trying to find the “next big thing.” The one thing that will allow them to stand out from the crowd. Back in the day of course it was TV, radio and direct mail or email for example. Then came the digital revolution and mobile marketing and social media marketing took center stage – and rightly so.

Today, it’s content marketing.

While all the aforementioned mediums remain and always will be key players in any integrated marketing communications campaign, clearly content marketing is the next big thing – at least for right now.

And a major tool in the content marketing arsenal may be one that many of you have heard of and visited, but perhaps have not used to date – SlideShare.

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