How big is your team? A simple question but increasingly a not-so-simple answer. Three years ago the answer was easy. Me.While not quite a one-man-show (thanks to agency support) I was the only full time person at McDonald’s dedicated to social media.
Today, our social media team not only has an expanded roster, but the responsibility and execution has become diffused across the organization. I’ll write more about our setup in a future post, but given our recent growth, I’ve begun reflecting on the different skill sets that we have and where we could grow. Today instead, allow me to dream a bit about what my dream team would look like.