The Art of Balance

I’m a klutz – or as they say in Central Pennsylvania – dopic.  So, I really admire people that are more coordinated than I am (which is pretty much everyone).  Last night, we enjoyed a date night at the Harrisburg Symphony Orchestra, conducted by our beloved Maestro Stuart Malina.  What made the performance particularly memorable were the additional performers on stage last evening.  “Cirque de la Symphonie” featured acrobats and aerialists who amazed the audience with choreographed moves, accompanied by the orchestra’s masterful artistry.  I was particularly enrapt with the final performance by two bronzed muscular men. Those in attendance were spellbound by their feats of strength, balance and grace.

As I watched, I wondered what propelled these athletes to choose this occupation.  What discipline and practice it must have taken to achieve such synchronicity!  The countless hours of training and experimentation, the injuries that were likely sustained are beyond my comprehension.  And I’ve wondered similar thoughts about those musicians whose performances we so look forward to as they weave their own magic, beneath the stars of the glorious Harrisburg Forum.

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5 CMOs Identify The Characteristics of Successful Teams

Strategy, no matter how insightful and comprehensive, does not insure execution. Action plans, no matter how detailed or innovative, are no guarantee goals will be realized. And every leader that has managed through crisis knows benchmarks are not the be-all-end-all measure of resources.

The market is shaped by teams that move boundaries and redefine arithmetic.

Put another way — whether in sport or enterprise, successful teams are those whose measure is greater than the proverbial sum of its parts.

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Social Media has Played a Significant Role in the Rise of Marketing to Women… better keep an eye on the Latinas from #LATISM12

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Social has taken away numerous connection barriers between brand and consumer, giving brands more direct access to not just push information out to consumers, but to actively engage in ongoing conversation with consumers and their networks. Since women, who control 85% of household spending, are the majority of social media users, it makes sense that marketers naturally have turned their focus to marketing to women. They hold the purse strings AND have the highest and most interrelated social media presence.

SlideShare: The Quiet Giant Of Content Marketing

Marketers and advertisers the world over are constantly trying to find the “next big thing.” The one thing that will allow them to stand out from the crowd. Back in the day of course it was TV, radio and direct mail or email for example. Then came the digital revolution and mobile marketing and social media marketing took center stage – and rightly so.

Today, it’s content marketing.

While all the aforementioned mediums remain and always will be key players in any integrated marketing communications campaign, clearly content marketing is the next big thing – at least for right now.

And a major tool in the content marketing arsenal may be one that many of you have heard of and visited, but perhaps have not used to date – SlideShare.

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