I was wrong. I stand before you – well actually I am sitting as I write this, but regardless I am here before you to beg forgiveness, to tell you I was wrong – dead wrong when it comes to integrated marketing or cross-channel marketing or omni-channel marketing or whatever other phrase you know it by.
Back in November of last year I scribed The Need For Marketing Integration – The Defense Rests. In that now ill-titled piece, I wrote of something I came across on MarketingCharts.com: Multichannel Retailers Struggle To Create A Seamless Brand Experience.