Month: June 2013

Blogging Strategy as it Relates to Building Relationships


Your personal and/or company blog, to me, should be at the heart of your social presence and be a driver for valuable content that can be used in so many places.

Here are a few things to consider in addition to just posting articles and working the SEO angle… four places to concentrate to enhance engagement:

1. User-Friendly Navigation: Keeping your blog easy to navigate with intuitive category labels will help people find the information they seek much faster. Here again, doing your research on what your customers are looking for is essential. Also, make it easy for readers to leave comments and share your posts on various channels.

Read more

Irrefutable Proof That Inbound Marketers Need A Major Reality Check

Now I don’t know about you but being the sports fanatic I am, I am often in need of a “reality check” for sure. I think most sports fans need this from time to time as too often we get caught up in the hype or hyperbole of a given athlete or team.

It would appear that those who live, play and dwell in the inbound marketing world need to be “reminded of the state of things in the real world.” At least that’s the conclusion I drew from reading the findings of a study conducted by InsideSales.com which revealed that one sale lead after another is essentially being wasted as far too many in the position to respond to those leads – AKA sales folks, simply are out of tuch when it comes to reality.

Read more

Vonage Takes Generosity To A Whole New Level

No matter where we come from or where we’re headed or who we are, we could all use a little more generosity in our lives, right? Wouldn’t the world be a better place if more people had “a quality that’s a lot like unselfishness — someone showing generosity is happy to give to or share time, money, food, or whatever with others?”

Those of us who live, work and play in the marketing, advertising and branding world would love to have consumers look at us and our clients as being generous, yes? How priceless would that be? In today’s relationship marketing world, especially.

voncupWell one national brand is doing something that they hope will convey their message of generosity in a somewhat “crazy” way.

Read more

Plugging into the Future of Humanity: Exploring the Human API

 

I had the opportunity to present at LeWeb in Paris, arguably Europe’s largest conference dedicated to the future of technology. The theme of the conference explored the Internet of Things, where devices and things connect to one another to perform certain tasks and/or track activities to improve what we already do or make possible what we’re trying to do.

The Internet of Things is bigger than we may realize. We are experiencing a shift from a world of inanimate objects and reactive devices to a world where data, intelligence, and computing are distributed, ubiquitous, and networked. My fellow analysts and I at Altimeter Group refer to the Internet of Things (IoT) as the Sentient World. It’s the idea that inanimate objects gain the ability to perceive things, perform tasks, adapt, or help you adapt over time. And, it’s the future of the Internet and consumer electronics.

Read more