Your personal and/or company blog, to me, should be at the heart of your social presence and be a driver for valuable content that can be used in so many places.
Here are a few things to consider in addition to just posting articles and working the SEO angle… four places to concentrate to enhance engagement:
1. User-Friendly Navigation: Keeping your blog easy to navigate with intuitive category labels will help people find the information they seek much faster. Here again, doing your research on what your customers are looking for is essential. Also, make it easy for readers to leave comments and share your posts on various channels.