Ideas spread when people choose to spread them. Here are some reasons why:
- I spread your idea because it makes me feel generous.
- …because I feel smart alerting others to what I discovered.
- …because I care about the outcome and want you (the creator of the idea) to succeed.
- …because I have no choice. Every time I use your product, I spread the idea (Hotmail, iPad, a tattoo).
- …because there’s a financial benefit directly to me (Amazon affiliates, mlm).
- …because it’s funny and laughing alone is no fun.