Originally posted at Champions for Kids Blog: August 22nd, 2013
Last week when we called out for guest posters on our blog Ted Rubin quickly stood up. He is one of the great Champions for Kids that works at Collective Bias. I was delighted to scheduled his post. He believes in cause marketing and was eager to share his thoughts on the topic.
Cause marketing in the digital age has never been easier (or harder). In one sense, there are a plethora of social platforms that offer a seemingly endless audience. On the other hand, managing campaigns across social can seem like herding cats; there’s so much to do, and so much noise that the process can seem overwhelming.
However, just like any other marketing (digital or otherwise), success always boils down to relationships. Developing relationships with partner businesses… developing relationships with donors… and keeping those relationships going beyond the campaign.