I am confused. Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands. But why aren’t they doing everything they can, and using some of those millions to do it (probably way less that they are spending on those marketing campaigns), making experiences with their brand remarkable. Opportunities to do this are given to brands each and every day and they simply, turn their heads, rave about their latest and great “campaign’ as if it were a military conquest, and pass up ways to really create customers for life.
I have been meaning to write this post for a while, and then today my friend, and brilliant marketing creative Bryan Kramer founder of PureMatter, mentioned via Facebook a “remarkable” experience he just had with Hertz and it got me fired up again.