Initially I will be Consulting, Speaking, Writing, etc. More to come soon 
In the words of Collective Bias Co-Founder John Andrews…
Month: September 2013
What Twinkies Can Teach Marketers About Comebacks And Social Branding
Those who know me well know that in addition to being severely over-caffeinated, I also possess one of the world’s best sweet tooths. So when I heard of the return of the Twinkie, well let me just say a certain Forbes contributor of Polish & Italian descent did a nice happy dance.
Of course, in addition to wanting to fulfill my sugary desires, I was also very intrigued from a marketing, advertising and branding perspective.
This was a big deal, right?
I mean we’re talking about an iconic brand here.
Standout by “Liking” them before they “Like” you. It’s Basic #RonR!
I am confused. Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands. But why aren’t they doing everything they can, and using some of those millions to do it (probably way less that they are spending on those marketing campaigns), making experiences with their brand remarkable. Opportunities to do this are given to brands each and every day and they simply, turn their heads, rave about their latest and great “campaign’ as if it were a military conquest, and pass up ways to really create customers for life.
I have been meaning to write this post for a while, and then today my friend, and brilliant marketing creative Bryan Kramer founder of PureMatter, mentioned via Facebook a “remarkable” experience he just had with Hertz and it got me fired up again.