Social adoption rates are rocketing and the impact of social networking within society continues to grow. But surprisingly enough, there are many in the business to business marketing sphere who still don’t “get” it. With this in mind I recently put together a fast moving and to the point keynote presentation to open the eyes of B2B salesforces and socially energize them!
“Becoming a B2B Social Sales Machine” in simple, sales oriented terms explains what the B2B social networking sales opportunity means. Sharing how both individuals and ultimately the combined organization can leverage content, connections, context, collaboration and community to drive real results!
Content
The ongoing explosion of easily sharing a myriad of truly engaging social content types across computers, tablets and smartphones. What are all these content types? How can the entire organization contribute?
Connections
Social business networks are growing rapidly. Which ones are best for your B2B business? How can your people engage in “socially” acceptable ways? How can you gain first mover competitive advantage in your markets and verticals?
Context
Once content and connections are in place you’re prepared to leverage the “secret sauce” of social context. Traditional marketing communications only allowed for one way context broadcast. Now social networks can be monitored for multiple context scenarios you already know can drive sales.
Collaboration
Take team selling to a whole new level eliminating past silos of both function and geography. Create real time collaborative selling based on ALL of your employees acting as sensors, advocates, influencers and connectors.
Community
Bring all of the above factors together to create vibrant and powerful internal and external communities. Make your community the destination for thought leadership and continuous activity/engagement. Truly earn the ongoing attention and participation of both current and potential customers.
The above just scratches the surface to give you an indication of the B2B sales opportunity arising from each team member, and ultimately the entire organization, becoming a social sales machine.
Socially energizing your entire organization is an empowering transformation and can truly be a force multiplier in accelerating the B2B sales process.
Jeff Ashcroft
Feel free to contact me @TheSocialCMO or via email to discuss how you can bring some excitement and insight to your next sales or company meeting.