Day: January 18, 2014

How to Use Social Media at a Trade Show

 
You’ve reserved a prominent location, prepared your booth, and trained your sales team. Now what? Preparing for a trade show isn’t easy, and making the most of the opportunities a trade show provides can be very difficult for a first-timer.
One of the best ways to capitalise on your first trade show is to use social media to enhance your business’s presence. These five tips have been provided by trade show product supplier Display Wizard to help you succeed at your next trade show.

Read more

Business Transformation: Why General Motors is Investing in Customer Experience

general-motors-logo

As editorial director and conference producer of The Pivot Conference, I have the privilege to meet with the people who are bringing about real change inside organizations. During the 2013 conference, I had the chance to interview Dr. Rebecca Harris (@RebeccaHarrisDr), who leads the Social Media Center of Expertise at General Motors in Detroit. Her role is all about transformation and integration as she works across brands and around the world on social strategy, social tools, social processes, points-of-view on multiple social topics, and overall integration between brands, divisions and countries.

Read more