What if your point of difference was an acute ability to listen?
What would that look like?
It always amazes me how many people cut me off mid-sentence, and don’t even let me get my answer out, after they ask me a direct question.
Yes, I recognize listening alone may not set you apart from the competition. From my experience, you may win more business using your ears and eyes than with any other marketing strategy. That’s because, with listening, you can understand your prospect, and that understanding will help you win new business.
