Ted Rubin Interviewing @Sandy_Carter (@IBM GM) at Brand Innovators SXSW [video] April 26, 2014December 20, 2014 by Ted Rubin https://www.youtube.com/watch?v=eJEEGglR2Lg Ted Rubin & Sandy Carter at Brand Innovators Austin BrandInnovators Published on Apr 5, 2014 Sandy Carter is IBM’s Social Business Evangelist and the General Manager of Ecosystem Development. Ted and Sandy discuss the social trends for 2014 and how IBM is evolving accordingly to remain a socially engaging brand.