POSTED BY CHRIS WESTFALL ON APR 25, 2014
Introducing BulletProof Branding
Here’s the foreword to my new book by none other than Ted Rubin, one of the greatest strategic marketers on the planet. As an expert I really respect, I had to ask Ted to comment on the book – and, of course, he offered his insights as only he can. The book launches on May 1, 2014, and I wanted to share Ted’s foreword with you.