Month: June 2014

SDL Innovate 2014: Ted Rubin – Build Greater Intimacy with Clients and Profit from ROR [video]

Build Greater Intimacy with Clients and Profit from ROR

Uploaded on Jun 25, 2014

http://www.sdl.com/innovate-sanfran

If you want to continue to reach your market in this social media age, your communications, public relations, and marketing need to focus on building relationships. Your metrics need to expand beyond ROI (return on investment) to include ROR: Return on relationship, #RonR. ROI is simple dollars and cents. ROR is about people… the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing.
Discover new ways to build greater intimacy with your target audience, your clients, and consumers–how to “look them in the eyes digitally” and increase trust, loyalty and advocacy.

 

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Make Your Social Connections Count Or They Won’t Be Worth Counting ~via @InsideCXM

 

Whether you’re an individual or part of a brand, when it comes to business, it’s the conversations we have that make the difference, not how many acquaintances we have or the size of our contact list. Let’s say you are an individual who likes to attend networking functions. Does a desk drawer full of business cards do you any good? Nope. You can collect business cards all day long, but unless after meeting you connect on social channels, pick up the phone and call someone, or reach out to connect with them in another way—those cards are just a dust gatherers, nothing more.

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How to Find the ROI in Social

In the world of coordinated creation of social media stories, there’s typically two kinds of success, or ROI, on social campaigns – Cost Mitigation, and Sales Increase. And I believe there is a Return on Relationship (ROR) fostered by all brand relevant content and communication… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents, ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing.

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Tips On Building Your Brand With Social Media [video]

https://www.youtube.com/watch?v=TqvE_lUCw08

Powerful Tips On Building Your Brand With Social Media (Interview with Ted Rubin)

Trust Based Lawyer Marketing

Trust Based Lawyer Marketing

 

Published on May 20, 2014

Powerful Tips On Building Your Brand With Social Media interview with Ted Rubin. Join us as Bill Turley of Trust Based Lawyer Marketing™http://www.TrustBasedLawyerMarketing.com interviews social media brand building guru Ted Rubin of http://TedRubin.com/ as he shares with us how to build your brand using social media streams like Facebook and Twitter, and also talks about the importance of knowing that Brands are from mars and consumers are from venus.

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Here is a recap of the video:

0:46 What Is The Relationship On Brand and Reputation?

1:44 How To Build Your Brand Through Facebook?

3:27 How To Make A Human Connection On Social Media

4:32 How To Use Customer Service To Develop Relationships

6:00 Brands Are From Mars and Consumers Are From Venus

6:59 Pick Up The Phone and Connect By Call Folks

 

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