Influence, Vanity Metrics and Katy Perry ~guest post via @JoshStAubin

Originally posted at Joshua St. AubinAugust 20, 2014

 

If influence was completely based on vanity metrics like follower count, Katy Perry would be themost influential person on Twitter with Justin Bieber following closely behind. Unless you’re a teenage girl, I think we can agree that their opinions do very little to influence decisions we make. Influence is much more than a popularity contest and isn’t one-size-fits-all. We don’t all have the same interests and to imply importance on something as arbitrary as the number of followers just doesn’t work. Popularity can be a factor, but influence goes so much deeper than surface appearances.

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